The site MarieClaire.fr has just launched its first application for smartphones. Fashion trends, beauty, psycho-tests, quizzes, horoscopes… The free application, already available on the app store and the Android market, offers a variety of themes, developed by the web editorial staff.
A new opportunity for readers to give their opinion on current events and subjects that are debating. The new service also offers application customization, notifications and a social media sharing system. Proud of this new offer, Amalric Poncet, digital and internet director of GMC Connect says: “Our ambition is to exceed one million downloads”.
The MarieClaire.fr site claims 1.5M VU per month. The Marie Claire group has already developed its Cosmopolitan, Famili, Marie Claire Maison and Magicmaman brands on smartphones.