Mailjet, the French e-mailing marketing specialist, raises 10 million euros
The French start-up Mailjet, specializing in marketing (newsletter, promotions, etc.) and transactional (order forms, invoices, etc.) e-mailing, has just raised 10 million euros from Iris Capital, Seventure and ‘Alven Capital. The company had already completed two previous rounds of funding in 2012 (2.5 million euros) and 2014 (2.2 million euros).
“Email remains the most effective marketing vehicle. (…) Social networks are more of a communication channel than of customer acquisition or transformation. Email remains inexpensive, powerful and very effective at converting customers», Explains to Frenchweb Alexis Renard, CEO of Mailjet.
60% of turnover achieved internationally
But while the trend is towards personalization and targeting of messages (read our article: Push notifications, the new stars of the Web ahead of email marketing, ndlr), the company is developing new solutions for marketing automation to develop its offer. “Above all, we remain a platform for sending transactional and marketing emails. But we are developing certain features that will, for example, allow you to automatically personalize transactional emails according to the recipient», Explains Mr. Renard.
Founded in 2010, the company now boasts more than 32,000 customers worldwide, representing a volume of over 600 million emails sent each month. While 60% of turnover is already achieved internationally, the company wishes, with this new investment, to continue its growth in Europe. With already offices in London and Berlin, Mailjet targets three priority markets in the coming years: Spain, Italy and the Nordic countries. This will also require a reinforcement of the workforce, which should reach 100 employees before the end of the year. More details with Alexis Renard, CEO of Mailjet.
Mailjet: the key data
CEO: Alexis Renard
Founders: Julien Tartarin and Wilfried Durand
Market : marketing and transactional e-mailing
Competitors: ExactTarget, MailChimp …
Funding: € 14.7 million raised (July 2015)