M6 + YouTube + Mathieu Drida (ex-Voyages-SNCF.com) = INSIDERS
- M6 is organizing its response following the takeover of MinuteBuzz by TF1.
- Espaciel raises 500,000 euros.
- The attention of mobile ads on YouTube exceeds that of TV ads by 84%.
- South Korea, the world champion in Internet connection speed.
- The nominations: Mathieu Drida, Antoine Ballerin, Bertrand Nadeau …
M6, TF1, same fight. The two behemoths of French television are launching their offensive to seduce Millennials. After TF1 a month ago, which got its hands on MinuteBuzz, the pure-player for 18-35 year olds, M6 decided to draw in turn. Nicolas de Tavernost, the boss of the channel, announced the creation of a “production studio for millennials»In an interview with Echoes. “We want to grow, both through external growth and also through internal growth with the creation of Golden Network, from Golden Mustache», Explains Nicolas de Tavernost.
According to the boss of the television group, 5 to 6 million euros will be invested in this production studio. As for its workforce, it should increase from fifteen to forty people. Besides Golden Network, M6 also plans to create series for telecom operators and subscription video on demand services. Currently, around 80 million euros of annual turnover (excluding e-commerce) is generated by digital activities, according to Nicolas de Tavernost.
Read also: TF1 gets its hands on MinuteBuzz
The start-up Spaciel, which manufactures light reflectors, has completed a funding round of 500,000 euros. In addition to Finorpa SCR, Noria and A&M Business Angels, its historical investors, Relevance Invest and Club Invest IDF also took part in the transaction. Founded by Alexi Herve in 2013, Espaciel claimed more than 2,000 installations in 17 countries.
This investment should allow the start-up to accelerate its commercial expansion. Espaciel mainly targets France, Belgium, Switzerland and Canada for its e-commerce development.
Has YouTube already replaced television in the video consumption habits of Americans? In any case, this is what Google explains to its advertisers. In one item written by Tara Walpert Levi, vice-president of agency solutions at Google, the Mountain View firm explains in particular that YouTube users connect to it mainly between 8 p.m. and 11 p.m., a slot traditionally associated with prime time on the television.
If we are particularly interested in mobile, 18-49 year olds watch YouTube more in prime time than the 10 best TV shows combined. Another observation is that more than half of American adults now watch YouTube on their television, and more than 60% of them do so surrounded by other people. Finally, the video advertising specialist explains that 72% of millennials subscribers to YouTube watch new videos shared by their favorite stars within 24 hours of posting. 15% of them even said they viewed them within a minute of their publication.
And to finish convincing the advertisers who would still be hesitant, Tara Walpart Levi concludes her remarks with a strong statistic: on the mobile application YouTube, the advertisements benefit from an attention greater than 84% of the advertisements on television, according to a study carried out by Ipsos for Google in 2016.
Internet connection is fastest in South Korea, more than 4 times the world average, according to data from The Atlas, research and data analysis firm of the American media Quartz. In Hong Kong and Norway, the connection speed is 3 times the world average.
Mathieu Drida replaces Marc Menasé at the head of Menlook
Marc Menasé resigns from his position as CEO of the site Menlook.com. This is Mathieu Drida which replaces it. As part of his new functions, he will be in charge of the site’s development strategy, its marketplace and its brands. Previously, Mathieu Drida was BtoC Europe director at Voyages-sncf.com.
Antoine Ballerin becomes VRP Southern Europe at Salesforce
Salesforce appointed Antoine Ballerin as a Southern Europe VRP. As part of his new functions, he will be in charge of the development of the App Cloud. Previously, Antoine Ballerin was Sales Director Southern Europe at Qubit.
Fuse appoints Bertrand Nadeau as Chief Executive Officer
Bertrand nadeau becomes general manager of Fuse, the content and brand experiences department of Omnicom Media Group. Previously, he was Deputy Director of TF1 Publicité 361.
Digital Summits 2017
January 23, 24 and 25, 2017, in the resort of La Clusaz
Preferential rate for Frenchweb readers
After the success of the previous edition, the Digital Summits return with an even stronger ambition, that of “imagining tomorrow in order to succeed today”.
In just three days, it’s the opportunity to meet the best specialists and service providers and create a new community sharing the same issues and challenges on a daily basis. The privileged setting of La Clusaz coupled with entertainment and activities mean that everything is conducive to networking, all in a good mood and where people are at the heart.
To know more.