Live, VR, chatbots… how do Internet users want to consume information?
Virtual reality, wearables, live: what are the technologies that will impose themselves first in terms of information dissemination? 50% of American Internet users have a rather negative perception of chatbots as a source of information, and this figure rises to 57% for virtual reality, according to the results of the study “Live Video, Chatbots, Wearables & VR, Investing in the Future of News Technologies” produced by Wibbitz, video production start-up.
For the purposes of its report, the American platform specializing in short video interviewed more than 1,000 American adults about their preferences in matters of information technology.
Live, internet users’ favorite innovation
First observation of the study, even if only 16% of respondents say they have already tested live, it is the technology that seems the most popular with American Internet users. Respondents consider that live videos are both a useful (66%) and entertaining (52%) tool for learning.
38% of them say they are ready to watch live videos as part of their information consumption; only 14% of respondents do not imagine themselves using live in this context at all. Note that Internet users who have a positive perception of live are also the biggest news consumers, 60% of them say they read at least 5 articles per day.
Chatbots and wearables have yet to prove themselves
Another strong trend in the media at the present time is chatbots, these robots which allow a conversation to be automatically recreated via instant messaging, an SMS service, or any other interactive tool. On the Internet side, only 3% of respondents say they have tested a chatbot service, and 30% of them say they are ready to do so. An almost equivalent proportion (28%), however, is worried about this type of tool.
Wearables are viewed in almost the same way by American internet users, with a low percentage of early adopters (3%), and barely a quarter of respondents willing to use a watch or a connected bracelet for information.
Unsurprisingly, a quarter of respondents in favor of the use of chatbots or wearables use social networks to get information. They are also 18% to use notifications from mobile applications to stay informed. Facebook leads the social networks most frequently used for information (cited by 60% of respondents), well ahead of Twitter (cited by 10% of Internet users) and Snapchat (5%).
Concerns around virtual reality
Finally, the latest technology in vogue in terms of information, virtual reality does not seem to be unanimous among the panel of respondents interviewed by Wibbitz. 43% of them do not see themselves using virtual reality headsets at all for information. It is the 18-29 year-olds who are most attracted to this type of technology (39% of virtual reality fans).
** Methodology: study carried out during the month of July 2016, with 1,011 respondents living in the United States, and aged between 18 and 65 years.
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