Fnac has just announced an alliance with Canadian Kobo to start a new e-reader. The brand of the PPR group thus hopes to face Amazon which is preparing to deliver its first Kindle in France for only 99 euros.
Fnac is therefore preparing to replace the Fnabook which, launched just a year ago, has failed to find its audience. Alexandre Bompart, CEO of the store, evokes a “promising strategic partnership”. The objective is clear, we must prevent the American leader in online bookstores from seizing the French market for ebooks, which is still in its infancy.
According to Alexandre Bompart this offensive would have several advantages:
- Kobo should be available in 82 Fnac stores in France, while the Kindle is currently only sold online.
- It would be a latest generation e-reader.
- The client should benefit from educational assistance.
- Fnac will offer a rich digital library of 80,000 titles in French, against only 35,000 for Amazon.
For the time being neither the release date nor the price of “Kobo by Fnac” has been mentioned. By way of comparison, the e-reader is currently sold for the equivalent of € 95 in the United States and € 110 in Canada. Across the Rhine, the ebook is sold at 149 €. The price will undoubtedly be fixed in France some time before the end of year celebrations.