LinkedIn: find out who has just changed jobs
You can use LinkedIn for many reasons: to find a job (externally or internally), find clients, communicate, increase your network, network, recruit… I spoke about it in a previous article, there is for me 3 ways to approach LinkedIn : BE Found (make sure that your profile is found), BE Seen (be recognized by your contributions, comments, likes, shares, articles, posts) and BE In Touch (get in touch directly with those who interest you) . This third way of proceeding requires the use of the search engine. I find very often in my training that it remains very little known. To use LinkedIn search well, you need to know how to write your query. Explanations first and then a magic request.
Like many web tools, LinkedIn works on the basis of boolean queries. Mastering these queries is important. This will indeed have a strong impact on the effectiveness of your efforts on LinkedIn, whether it is to find a recruiter, a job offer, a candidate, a potential client or a network contact.
Boolean operators on LinkedIn
Here is in detail what LinkedIn says on the subject: use boolean operators on LinkedIn.
In summary : LinkedIn recognizes the following search operators: NOT, OR, AND, quotes and parentheses. There is no limit to the number of operators that can be used in a search.
GOLD : it is always OR (not OU), even if we search in French and always in upper case. Useful for finding profiles that contain one word or another. Example: OR Director responsible OR manager.
AND: there again, it is AND (not ET), even if we search in French and always in capitals. Useful for finding profiles that contain multiple terms. Example: sales AND marketing AND communication.
NOT: again, it is NOT, even if we search in French and always in upper case. Useful for excluding profiles that contain a particular term. Example: NOT manager programmer (this is the example given by LinkedIn).
Quotation marks: used to search for a phrase of several words. Example: “product manager” or “marketing director”. On LinkedIn, searching for “Marketing Director” (upper / lower case letters and accents are not taken into account for search terms) or Marketing Director is radically different. In the first search, we want profiles that contain the expression “marketing director”, in the second, we want profiles that contain director and marketing. In the second case, we will have profiles of a sales director from a marketing agency or from a drh who did a marketing internship when he was a student. Not in the first case. In the first case, we will only have the marketing directors, not the marketing directors.
* This symbol is recognized by Google, Excel… and used by some. LinkedIn does not recognize it. Ditto for the + and -. On LinkedIn, that doesn’t work. Comm indicated above: + is AND and – is NOT.
Parentheses : to be used to refine your search based on several terms. For example: (OR director OR director) AND (sales OR sales OR sales OR sales).
ATTENTION: LinkedIn does not know how LinkedIn works
In relation to AND, LinkedIn states:
- Note: you don’t need to use AND. If you enter two or more terms, you will automatically see displayed results will include all of the terms.
Verification from my LinkedIn network:
Marketing Director: 1,146,180 results.
AND Marketing Director: 1,654,883 results.
That is to say a difference of more than 40% whereas LinkedIn indicates that using AND is not useful.
LinkedIn therefore does not know how LinkedIn works.
Special case of finding job offers
This time the indications from LinkedIn are good.
You can use these search operators to search through the jobs posted on LinkedIn. This does not apply to the many offers published through articles or posts, by those who want to advertise their offers without paying LinkedIn. In this case, the search relates to the DESCRIPTION of the post not the TITLE of the post. We can therefore find internship or apprenticeship offers by searching for managerial positions. Example: by looking for a Marketing Director offer, we will find a marketing internship offer under the responsibility of the Marketing Director.
Also in the chapter of job offers, even with a free account, you can register alerts on job search requests. In the jobs / jobs menu of LinkedIn, you write your search, you launch it and from the results page, you can record your request and receive alerts via LinkedIn and / or by email each time an offer corresponds to our research.
When looking for job offers, remember to enter the locality in the “location search” box and not in the “job search” box.
Number of operators
As I mentioned above, LinkedIn indicates that there is no limit to the number of operators that can be used in a request. Be careful, however, when you put too much (LinkedIn does not say how much), the request works, but we will not be able to save it for an alert.
Network size matters
Seen above, the marketing manager query brings me back 1,146,180 results. The same request was made by one of my clients who created her account a few weeks ago and who therefore has a “small network”: 59,081 results.
What many don’t know is that when you do a search on LinkedIn, you are not searching among the 560 million profiles, but you are searching your network (even with a paid subscription). If you want to do a search on the whole base, you need the LinkedIn Recruiter license which costs several thousand euros per year.
Your LinkedIn network is: your level 1 contacts + your level 2 contacts + your level 3 contacts + people who are in the same groups as you.
The size of the network therefore matters: a larger network also means a greater choice of profiles.
LinkedIn search from Google
One way to overcome the limits of LinkedIn: limit the number of searches, search in your network … is to do research in LinkedIn from Google. An operation already adopted by many recruiters.
On Google, Boolean operators work and Google has, beyond these operators, many advanced search functions. For example, the site function: allows you to limit your Google search to a particular site.
To use my previous example, Google search for site: linkedin.com marketing manager brings me back 6,150,000 results and the query site: linkedin.com “marketing director”: 277,000. What is also interesting is that like Google do not search from my network, I do not see the same profiles as through LinkedIn.
Who has just changed jobs?
Why is this query interesting? Because it is a strategic request, which will interest marketers, salespeople, recruiters, candidates. This query is important and relevant because it gives a clear sign: which profiles have just updated their current positions?
Interesting for salespeople: the new contact is an opportunity if the predecessor blocks.
Interesting for applicants: his previous post may still be vacant.
Interesting for recruitment firms: a proposal to make to the company that the profile has just left to find a replacement.
Interesting for marketers too.
So here is not one but 3 magic queries, to get the profiles that started a new job 1 month, 2 months or 3 months ago:
We can complete these queries with other keywords to refine the results.
After 15 years of Sales and Marketing Management in BtoB, Cyril Bladier created Business-on-Line; digital network agency. He specializes in digital strategies and is an expert on LinkedIn. Professor at HEC / Google @ HEC / ESCP / Neoma BS, he leads conferences and supports entrepreneurs, managers and companies in their digital strategies (BtoB, BtoC, HR). He runs the B2B blog. He co-wrote “Succeeding with Social Networks” (L’Express Réussir) and “Le Marketing de Soi” (Eyrolles, 01/2014). He wrote “The Social Network Toolbox” (Dunod, 02/2012), nominated for the HubForum “2012 influential book of the year in digital” award; and The Social Network Toolbox_ Edition 2014 (Dunod, 01/2014). He is a founding member and member of the board of the Association Française des Décideurs du Digital.