LeadiD raises $ 10 million to accelerate predictive marketing

by bold-lichterman

LeadiD, a start-up specializing in data collection for marketing professionals, has just completed a round of funding of 10 million dollars in Series B, led by Edison Partners. On this occasion, LeadiD changed its name to become Jornaya. Under its old name, the Pennsylvania-based company had raised $ 7 million in Series A in April 2014.

Founded in 2011 by Ross Shanken and Atul Patel, the Jornaya platform enables predictive analysis of consumer behavior in the purchasing process. It thus enables marketing professionals to optimize the customer journey. “To truly understand a consumer’s intention to make a purchase, merchants need to collect touchpoints before they can relate themSaid Ross Shanken, Founder and CEO of Jornaya.

More and more popular predictive intelligence

According to the last State of the art marketing report published this year by Salesforce, 88% of top-performing marketing teams believe that implementing a customer journey management strategy is essential. With this in mind, 79% of these teams now use predictive intelligence.

With this new investment, Jornaya plans to broaden the scope of its offering to become “a more global brand”. In this sector, the American start-up must in particular face competition from the giant IBM. In France, La Poste has positioned itself for a few weeks with the acquisition of ProbaYes, a Grenoble-based company specializing in predictive analyzes and data optimization.

Founders: Ross Shanken and Atul Patel

Creation: 2011

The head office : Ambler, Pennsylvania (US)

Activity: Predictive marketing

Funding: $ 10 million in June 2016

Competitors: AntVoice, Tinyclues …

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