La Belle Assiette + Amazon + LDLC = INSIDERS
- La Belle Assiette gives a share of the home catering market to Elior.
- Amazon will launch an Internet access offer in Europe.
- LDLC recorded a turnover up 53.8% in the first half.
- digiSchool launches a scholarship of 1 million euros to accelerate in school guidance.
- Sublime Skinz wins the Digital International Trophy.
- The figure of the day: DMP helps create value for less than a third of marketers.
- Picture of the day: Patients are not particularly loyal to healthcare providers.
- Today’s budget: The Social Client wins 4 new budgets.
- The nominations of the day: Criteo, Mediaveille …
Online workshop: Make your IT more reliable and efficient with the cloud.
November 10 at 11 a.m., with Outscale.
The start-up of home chefs is bringing the Elior group into its capital. The specialist in corporate and concession catering (airports, train stations), present in more than ten countries through 150 brands, takes a minority share. The amount of the investment is not disclosed.
In February 2016, The Beautiful Plate had raised 1.3 million euros, bringing to 3 million the amounts it has raised since its launch in 2013. For its part, Elior claims more than 4 million consumers frequenting its 18,000 restaurants every day in 2015. Founded through Stephen Leguillon, La Belle Assiette boasts 700 chefs and more than 30,000 users in 6 countries.
Read also: [Portrait de CDO] Frédéric Lézy (Elior): “We have to be much more predictive”
After engaging in e-commerce, express delivery, video or even music, Amazon is now considering becoming an internet service provider. At least that’s what people think they know the american site The Information. This new service from the American marketplace could see the light of day in Europe, particularly in Great Britain, Germany and France.
To offer this offer, Amazon will rely on the network of a local operator, for lack of having its own network. In France, collaborations of this kind exist, like Bouygues Telecom with Numericable. The offer would include the video streaming service of Amazon’s Prime offer, which competes with Netflix.
Read also: Amazon launches its assault on YouTube
In the first half of 2016, the specialist in the sale of electronic products LDLC achieved a turnover of 221.1 million euros, up 53.8% compared to the same period last year. In 2015, LDLC had accumulated 143.8 million euros in revenues in the first half.
At present, the Lyon e-merchant has 21 physical stores and plans to continue its expansion in France. “We currently open on average more than one store per month“, precise Olivier de la Clergerie, CEO of LDLC. The latter has set the goal of having a network of 100 stores in France by 2021.
Read also: [FW500 e-commerce] LDLC, the Lyonnais who bet on “phygital”
As part of its national system for young people, the specialist in online education digiSchool decided to create a scholarship of 1 million euros. Open to all French post-bac students, from Terminale to Bac +4, it will be broken down into 1,000 scholarships of 1,000 euros.
This financial assistance should enable young people with a Baccalaureate to enter a higher education establishment at the start of the September 2017 school year. “Orientation should not be endured but chosen“, Explain Thierry debarnot, co-founder of digiSchool. The company will deliver its verdict in September 2017 with the drawing of lots for 1,000 files submitted by interested students.
On the occasion of the International French Tech Meetings in Paris, Sublime Skinz, a start-up specializing in advertising packaging, was rewarded. The company received the Digital International Trophy, organized by IE Club with Business France.
Founded in 2012, Sublime Skinz has opened offices in Paris, London, San Francisco and New York and operates campaigns in more than 10 countries around the world.
Read also: Sublime Skinz wants to give new skin to the display
Almost half of marketers believe that predictive analytics and modeling tools are what will allow them the most to benefit from data, according to the results of a survey. study produced by Winterberry Group, the Direct Marketing Association and the IAB. Another tool identified by the professionals questioned: attribution and cross-channel reporting, at 40.6%.
Less than a third (30.4%) of professionals surveyed believe that the DMP (Data Management Platform) is a value-creating tool for them, and barely 27% of respondents share this opinion regarding data visualization.
** Survey conducted among 211 marketing and media executives in the United States.
In his recent report “Patient Engagement: Think your patients are loyal? Think again», Accenture puts into perspective the interest that patients have in the subject of e-health, and their loyalty to e-health providers.
If they are globally “passionate” about the subject of e-health, patients are no more loyal to their health providers than to other companies, we learn in the report. Given the relatively high “opportunity cost” when switching providers, the consulting firm classifies patients in the category of “determined switchers”, in the same way as clients of Internet service providers for example.
Finally, the Net Promoter Score (NPS) of healthcare providers is 9%, which means that less than one in ten patients say they are ready to recommend their healthcare provider to a loved one. This is hardly more than for life insurance providers.
The digital consulting agency The Social Client announces having won four new budgets.
It will thus accompany the SNCF in experimenting with new digital interactions. For his part, Proximus entrusts it with its technical interface on the management of customer reviews, while Ramsay offers to manage an event activation Facebook and Chatbot. Finally, Pacoma entrusts the agency with the definition of its international social media strategy and the animation of its Facebook, Instagram and Pinterest accounts.
This announcement comes in the wake of recent budgets won by the company: LCL, Aviva, Big Fernand and Reedmidem.
Elie Kanaan joins Criteo as Executive Vice-President in chamarketing age
Elie Kanaan becomes Executive Vice-President in charge of marketing at Criteo. With 25 years of experience in marketing and technology, he will be in charge of managing the international marketing of Criteo. Previously, he was VP Marketing for the Europe Middle East Africa region of VMware, before working for SAP, Mercury and Oracle.
Valérie Jehan is appointed Strategy Support Manager at Mediaveille
Valerie Jehan joined the team of Mediaveille as Strategy Support Manager. Within the digital strategy division, her mission will be to advise the agency’s clients on the implementation of their communication plan. Previously, Valérie Jehan worked for Médiatop, Initiave Media, Lagardère Activ and Publicis.
Startup Weekend Toulon
From 21 to 23 October 2016
Grouped into teams, the participants will spend their entire weekend – sometimes 54 hours without sleeping! – to set up projects. Conferences (Marc Rougier and Joseph Ayoub), mentors, juries (VDM, Gandi, Coconut, Smiirl or even Laura Mabille) are part of the support and accompaniment put in place for the occasion.
All in a friendly and optimistic atmosphere.
To know more.
[Atelier en ligne] Make your IT more reliable and efficient with the Cloud
November 10 at 11 a.m. with Outscale
The stakes and technological challenges imposed by the market which CIOs face on a daily basis are constantly increasing, due to the growing influence of Cloud computing and its deployment.
If the decision to migrate to the Cloud has become a big step for some companies, what would be the steps to follow to carry out this migration strategy?
Mediaprism is looking for its Junior Data Partnerships Manager (M / F)
Within the Customer Relations Department and reporting to the Data Partnerships Manager, you help develop and retain our network of publisher partners.
Operational management of the relationship with publishers to meet the expectations of our partners;
Support in prospecting, monitoring and retaining partners (key partnerships, meetings, lunch meetings, etc.);
Support in the drafting of partnership contract projects and discussions with our legal department;
Participation in the drafting of commercial supports;
PSA Banque is looking for its Digital Marketing Officer (M / F)
Your missions will revolve around the Acquisition and CRM Manager of PSA Banque, in charge of recruiting and converting new prospects:
Design and implementation of specific campaign scenarios to improve campaign profitability
Carrying out A / B testing in order to improve the results of the campaigns
Operational implementation of promotional campaigns (welcome offer, loyalty offer)
Development of online advertising media (banners, emailing, packaging, etc.)