The start-up Kick Your App, specializing in the development of mobile applications, has just announced a capital increase, the amount of which has not been disclosed.
This fundraising was carried out with Gérard Cicurel, former co-president of TBWA France and Jean-Christophe Alquier, co-founder of Harrison & Wolf and former CEO of TBWA. The two communication specialists are also at the origin, with Marie-France Lavarini, of the web strategy consulting agency Ella Factory.
Thanks to this round of financing, the start-up intends to strengthen its historic service offering and develop its key account business.
Founded in 2010, Kick Tour App specializes in mobile marketing through the application. The start-up thus claims about forty applications developed for communication agencies and major accounts. The founders, Xavier Herman and Romain Dutour, remain in the majority.