Key programmatic terms to know

by bold-lichterman

With 40% of display purchases taking place programmatically in 2015 (compared to 27% in 2014), this new way of selling and buying advertising is gaining ground in the online advertising landscape.

In order to allow the emergence of a common language around these new practices, the IRS (Syndicat des Régies Internet) publishes this Monday, March 21 its lexicon of Programmatic.

SEE the Programmatic Lexicon: