[Journée de la femme] Feminine digital in computer graphics

by bold-lichterman

Highlighted by Mediamétrie on the occasion of Women’s Rights Day, the infographic below gives us valuable information on the behavior of women on the Internet.

actu_3180_image-1
We learn that there is gender parity in Internet use, with women representing 50% of Internet users. However, women consume less cultural goods online than men like music. They are thus only 48% listen to music online, compared to 52.1% for men. On the contrary, they are more present than men on social networks, the 18M women registered on these sites spent on average there, in January 2013, 6:50 a.m. against 4:07 a.m. for men. Mediametrie.

Finally, if women use their mobiles less to connect to the Internet, the 9M female mobile users representing only 44% of the total and spend less time there than men (3h32 per month compared to 4:48), they are ahead of the curve. use of touch pads. They thus represent 53.4% ​​of the audience of this medium and devote more than twenty hours per month to it.

Basic CMYK