[Journée de la femme] Feminine digital in computer graphics

by bold-lichterman

Highlighted by Mediamétrie on the occasion of Women’s Rights Day, the infographic below gives us valuable information on the behavior of women on the Internet.

We learn that there is gender parity in Internet use, with women representing 50% of Internet users. However, women consume less cultural goods online than men like music. They are thus only 48% listen to music online, compared to 52.1% for men. On the contrary, they are more present than men on social networks, the 18M women registered on these sites spent on average there, in January 2013, 6:50 a.m. against 4:07 a.m. for men. Mediametrie.

Finally, if women use their mobiles less to connect to the Internet, the 9M female mobile users representing only 44% of the total and spend less time there than men (3h32 per month compared to 4:48), they are ahead of the curve. use of touch pads. They thus represent 53.4% ​​of the audience of this medium and devote more than twenty hours per month to it.

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