Joule, subsidiary of WPP, a new player in mobile strategy consulting

by bold-lichterman

Joule, a subsidiary of the communication giant WPP, has just recently opened an office in Paris. Joule France will obviously rely on the resources of a powerful network, to support the digital strategy oriented by focusing on mobile uses with advertisers.
This new French office is made up of a multidisciplinary team, with the particularity of integrating profiles who do not come exclusively from mobile, but who have a strong digital experience coupled with an offline experience.

Interview with Ludovic Chayriguès, Managing Director of Joule France.