Jean-Louis Benard: “B2B social media is one of the strong vectors of our development”

by bold-lichterman

The Rich Media company Brainsonic published a turnover of € 9.6 million for its 2012 financial year.

The latter, which presents itself as a “Blended Agency”, delivers to companies digital solutions geared towards ROI and engagement, for marketing and communication, notably by integrating video, social networks and new screens.

It broadcast more than 400 lives in the year and operates a hundred WebTV platforms. It has more than 200 clients including Adobe, AXA, Bouygues, Dell, EDF, France Télévisions, Groupama, L’Oréal, Microsoft, Nestlé, Radio France, and even Société Générale.

Among its challenges for 2013: developing the potential of B2B social media within the agency, and making new acquisitions.

Interview with Jean-Louis Benard, founder of Brainsonic: