If you follow basketball and the NBA in particular, you are no doubt familiar with TrashTalk, one of the benchmark “new media” on the subject. But rather than talking about the hot news of the current play-offs, I wanted to discuss the present and the future of the league on the media and digital side with Bastien Fontanieu, chief trashtalker.
The sport of numbers and statistics par excellence, basketball is a sport perfectly suited to our ultra-connected generation. Sometimes to the detriment of common sense and appreciation “with the eye” and emotion. The impact on some players is certain, as is the growing importance of social networks and short sequences broadcast at all costs, especially with Stephen Curry.
Bastien addresses all these subjects with his passionate eye and gives us his opinion on what will happen in the next ones for the NBA to go even further in the immersion and engagement of basketball fans.
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