Is the NBA the ultimate sports league in the digital age?

by bold-lichterman

If you follow basketball and the NBA in particular, you are no doubt familiar with TrashTalk, one of the benchmark “new media” on the subject. But rather than talking about the hot news of the current play-offs, I wanted to discuss the present and the future of the league on the media and digital side with Bastien Fontanieu, chief trashtalker.

The sport of numbers and statistics par excellence, basketball is a sport perfectly suited to our ultra-connected generation. Sometimes to the detriment of common sense and appreciation “with the eye” and emotion. The impact on some players is certain, as is the growing importance of social networks and short sequences broadcast at all costs, especially with Stephen Curry.

Bastien addresses all these subjects with his passionate eye and gives us his opinion on what will happen in the next ones for the NBA to go even further in the immersion and engagement of basketball fans.

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The contributor:

1605270891 583 Space conquest towards infinity and beyondPassionate about technology and innovation on the web interfaces side, Thomas gouritin has been immersed in chatbots for several years with the design of projects for national and international actors.
For 18 months, he has been documenting chatbot tests in all sectors on and he drew from it a white paper supplemented by testimonials from key accounts (from Direct Energie to Disney France). His watchword: stop bullshit, let’s think above all about the experience offered to users!