Is Brazil a land of influencer marketing?

by bold-lichterman

2020 is coming to an end, the opportunity to take stock with Xavier Leclerc, our correspondent based in Rio de Janeiro. For this last column of the year, he obviously gives us the very latest major information from Brazilian Tech, with in particular a round of funding in series A of 100 million dollars (!), But above all takes us into the fascinating universe influencer marketing in Brazil. In the country, YouTube, Facebook, Instagram, WhatsApp and even TikTok have found an ideal playground to develop. But which is the most powerful platform and for what reasons? Why is e-sport becoming a new sport religion in Brazil? Xavier Leclerc enlightens us in this new opus of “Bom Dia Brasil”…

In summary :

  • update on Brazilian Tech investments
  • biggest Series A fundraiser in Brazil history
  • the spectacular figures of influencer marketing in Brazil
  • e-sport soon to be more popular than football in Brazil?
  • the Web Summit is coming to Brazil in 2022!

The correspondent

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Xavier Leclerc, French entrepreneur established in Brazil since 2014.

Xavier Leclerc is a French entrepreneur living in Rio de Janeiro since 2014. He is the co-founder of MOX Digital, a company that organizes B2B conferences around digital, including .Futuro. Previously, he worked with Google and then Facebook in France. He was also one of the first sales representatives of the French subsidiary of Mark Zuckerberg’s firm.