“The share of organic searches (ie from referencing and not from the purchase of advertising keywords like Google AdWords, editor’s note) in visits to publisher sites has decreased by 6%” over year, according to the sharing platform on Shareaholic social networks.
The study was carried out November 2012 to November 2013 on more than 200,000 sites which represent 250 million unique monthly visitors. The company took into account five search engines (Google, Yahoo, Bing, Ask, AOL) and five social networks (Facebook, Pinterest, Twitter, StumbleUpon, Reddit) to arrive at these results.
Thus, while organic searches represented 41.3% of traffic in 2012, they reached 39.37% in November 2013, a decrease of 5.87%. Referencing via social networks is growing from 11.23% to 23.63%, which represents a growth of 110.95%.
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