Instagram tests masked likes to reduce social pressure

by bold-lichterman

Instagram will hide for a small part of its American users the number of “likes” collected by the content posted from next week, in the wake of several similar tests in other countries, to reduce social pressure on the network . ” We have tested the possibility of making the ‘likes’ private in several countries. We are expanding these tests to a small portion of people in the United States next week. We can’t wait to see the feedback ”, tweeted Friday Adam Mosseri, boss of the mobile platform owned by Facebook, focused on sharing photos and videos.

Instagram, very popular among young people, had started to hide the “likes” in May in Canada, then in six countries (Australia, Italy, Ireland, Japan, Brazil, New Zealand) in July, claiming to want to reduce stress in its users after reviews about the app’s mental health risks. Affected users will no longer be able to see how many “likes” are receiving from other people’s posts. They will still be able to see the number of “likes” on their own posts but by clicking on a different page.

Focus on photos and videos

During the tests, the network belonging to the American giant Facebook had specified that the measurement tools of companies using the platform to promote their products were not affected. Instagram has over a billion users worldwide. ” We are doing this experiment because we want our users to focus on the photos and videos shared, not on the number of likes they collect ”, an Instagram spokesperson said in July. “We don’t want Instagram to look like a competition.”

A 2018 study conducted in the United States by the Pew Research Center showed that 72% of the country’s teens used Instagram and that nearly 40% of them felt compelled to only share content that had garnered a lot of “likes”. Or comments. Facebook also plans to no longer publicly display the number of mentions “likes” or “likes” collected by the content.