[INSIDERS] The Lyonnais de Tilkee sign with Adecco …
New contract for Tilkee. The Lyon start-up, which publishes a tool for optimizing prospect reminders, announces the deployment of its offer at Adecco, the network of temporary employment agencies. It will thus complement the sales management tool for the human resources group’s sales forces. Several Adecco salespeople will use the technology developed by Tilkee to relaunch their customers.
It must be said that Adecco and Tilkee already knew each other. The young shoot chaired by Sylvain Tillon was winner of the “Startup Tour 2015”. Founded in 2012, Tilkee has other large groups in its client portfolio, such as Gazprom or Orange. “We are convinced that this partnership will allow us to optimize our commercial approaches according to the specificities of our customers”, declares Jerick Develle, Director of Marketing, Innovation and Communication for the Adecco Group in France.
Watch the interview with Sylvain Tillon, co-founder of Tilkee:
RFI joins AlticeMedia Publicité which integrates it into Audience Square, the programmatic advertising marketplace (of which Altice Media Publicité is one of the shareholders). This addition will add the 12 million visits claimed by RFI each month in 2015 to the advertising network. The radio site will thus complete the Audience Square portfolio, which includes more than 240 media brands.
“We are happy to welcome RFI which addresses a target in affinity with The Express while increasing our global reach on the news site segment, particularly among French-speaking audiences abroad ”, declares Valerie Salomon, Managing Director Altice Media Publicité, in a press release.
Founded in 2012 by more than ten shareholder media (NextRadioTV, Groupe Le Monde, Groupe M6, etc.), Audience Square claims to reach an audience of 10 million unique visitors every day.
No need for a credit card, it’s time for mobile payment. At least that will be the case on the occasion of the return of Grand Train, the ephemeral bar co-produced by the collective Ground Control and the SNCF. After the success of the 2015 edition, this festive place returns for four months, from April 30 to October 16, near the 18th arrondissement of Paris, at the depot of the Chapelle de la SNCF, located 26ter rue Ordener. For this new edition, the organizers have chosen to switch to mobile payment with the application Fivory.
Thus, no less than 20 points of sale will be equipped to collect payments through Fivory, from the open-air bar to the grocery store, including the eight restaurants set up as part of the Grand Train. . This mobile payment solution will help streamline queues and speed up consumers’ checkout, according to Denis Legat, co-producer of Grand Train. “We want to free them from the constraints of traditional payment: lack of liquidity, payment by credit card for small amounts, congested queues, etc., “ he explained.
Interview with Christophe Dolique, the co-founder of Fivory, published in February 2016:
Capgemini and the AFRC (which brings together customer relationship professionals) are organizing a “Innovation battleWhich will take place on May 12, 2016 at the Applied Innovation Exchange. The goal: to highlight innovations that help improve the experience of customers or employees? Companies wishing to apply have until April 29, 2016 to apply online.
In 2016, a third of Americans will use IoT, according to the report “The Internet of Things Redefines Brand Engagement»Posted by Forrester this Thursday, April 21. The connected objects that will be used the most are wearables and connected watches. Connected objects linked to the world of the home and the car should also progress, but less quickly. In France, the authors of the study estimate that 4% of the population will use their mobile to remotely control a domestic installation (smoke detector, thermostat, baby monitor, etc.).
READ also: $ 846 million in venture capital investments in the first quarter of 2016, Why the IoT revolution will pass through the blockchain, and IoT: 5 predictions that will transform the European market from 2016
MKTG Paris, a lifestyle marketing agency, has announced the appointment of Guillaume Brossollet as head of event productions. As part of his new functions, his mission will be to support the consulting and creation teams in organizing the events imagined by the agency’s clients. A graduate of the Paris Foreign Trade School, Guillaume Brossollet will be able to draw on his 16 years of experience in the event production sector to assume his new responsibilities. He notably supported Citroën, Fnac, Areva, BNP Paribas and Sony.
Photo credit: Fotolia
Personalized banners, an essential pillar of your programmatic campaigns
April 26 at 11 a.m. with Gamned
The promise of programmatic is to get the right message to the right person at the right time. However, only 5% of programmatic display campaigns rely on personalized messages.
Find out how dynamic banners allow you to easily and efficiently set up personalized media campaigns and the various possible applications.
Tuesday April 26, 2016 from 6 p.m. to 9 p.m.
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