[INSIDERS] The 7 Tech Info You Shouldn’t Miss
- Business Lab is in receivership.
- François Fillon tries a failed seduction operation at Deezer …
- … And the pro-Macron are giving voice.
- AirAsia takes a 50% stake in a travel planning start-up.
- Yahoo posted sales of $ 1.3 billion in the first quarter of 2017.
- The expectations of bloggers vis-à-vis brands.
- The nominations: Marine Guyot, Alexandre El Harouchy Demangeot, Cyril Zunz, Bertrand Humblot …
The digital communications agency, specialized in e-commerce and new media strategies, Business Lab was placed at his request for receivership at the beginning of April, we learned from the registry. Founded in 1998 by Valérie Legat, the Nanterre-based company supports major brands and start-ups in their communication and marketing strategies. The agency employs 65 people.
Management specifies that this decision aims to allow the agency, which has been profitable for the past two years, to “regain an investment capacity in its development“.
A few days before the first round of the presidential election, François Fillon visited the premises of Deezer, accompanied by Alain Juppé. Visit of the company, discussions with the management team: the opportunity, in theory, for the candidate to heal his image with French Tech entrepreneurs.
But not everything went as planned. The reception given to him by certain employees of the company indicated a certain gap between the candidate’s program and their political opinions. Computer wallpapers thus displayed the slogan “Return the money”, in reference to the accusations of fictitious employment against the wife of François Fillon.
– Simon Barbarit (@SimonBarbarit) April 19, 2017
“It was not at all premeditated and there was no consultation between us. Everyone has done as they see fit. We did not agree with his coming and we let it be known via humoristic messages against François Fillon and what he conveys as an image from his business, his program, his ideas, his proximity to Common sense. . These are not our values. We’re a high-tech company, we don’t live in the past“, A Deezer employee told LCI.
Read also: Investment reform, State, Blockchain … the answers of candidate Fillon for digital
The stands to support the candidate of En Marche are raining. The offensive is clear, as is the desire to tip the scales with the undecided, a few days before the polls …
35 digital professionals, like David Lacombled (IAB France), Rand Hindi (Snaps), Cecilia Gouby (Microsoft), or Hannah oiknin (Babbler) are the authors or co-signatories of forums, the last of which is entitled: “For France and Europe 2.0 – Moving towards a digital revolution“. So many offensives in the home stretch.
AirAsia wants to extend its presence on the route of its travelers. Malaysian low-cost airline announced that it was taking a 50% stake in the startup’s capital Touristly. The amount of the transaction is $ 2.6 million. As part of the deal, Tony Fernandes, CEO of AirAsia, will join the board of directors of the Kuala Lumpur-based start-up.
Founded in 2015 by Aaron Sarma, Touristly has developed a service to help travelers plan and personalize their stays. The platform allows you to choose and book activities in Asia-Pacific cities, mainly in China, India and Southeast Asia. By holding 50% of the company’s capital, AirAsia intends to improve Touristly’s visibility among its 60 million travelers, in particular through promotions on its website, its in-flight magazine, in-flight advertising spots and even an increased presence. on social media. Along with Touristly, the airline also plans to increase its revenue from ancillary services, which cover all costs beyond the price paid to book a flight.
After a gloomy 2016, 2017 is off to a good start for Yahoo. The American firm indeed closes the first quarter of 2017 with a turnover of 1.3 billion dollars, up sharply compared to the first quarter of 2016 when it was 1 billion dollars. Note, Yahoo changed the rules for presenting its results in the first quarter of 2017, which has the effect of artificially increasing the value of certain indicators compared to the previous period. Of the $ 1.3 billion in revenue it declares over the period, $ 304 million is directly attributable to this change.
In one official press release, Yahoo also says it made a net profit of $ 99 million during the period. In the first quarter of 2016, it posted a loss of $ 99 million. As a direct result of these financial results, the company’s earnings per share increased to $ 0.18.
It is in this positive context that the takeover of the company by Verizon takes shape. The latter should be effective from June of this year, according to information taken up by Venture Beat. Following the transaction, Marissa Mayer, current CEO of Yahoo, will step down. His severance pay is expected to reach $ 23 million.
Read also: Verizon offers Yahoo! for 4.8 billion dollars and continues its transformation on the web
Barely 44% of bloggers believe that brands understand better and better their expectations in terms of partnership, and 61% feel too solicited by them. This is what emerges from the study “Influencer Marketing: What Bloggers Want», Produced by Cision, a company specializing in press relations and influence. So what are the most common sticking points in the relationship between brands and influencers?
Marine Guyot appointed OMD Comms Planner
Marine Guyot becomes Comms Planner ofOMD. She previously held the position of strategic planner at MediaCom.
Alexandre El Harouchy Demangeot becomes Pharmarket Director of Operations
Pharmarket announces the arrival ofAlexandre El Harouchy Demangeot as director of operations. He was previously a director, member of the executive committee of 1001pharmacies.com and digital director of the Parashop group’s Executive Committee.
Cyril Zunz arrives at meltygroup as Chief Revenue Officer
Meltygroup announces the appointment of Cyril Zunz as Chief Revenue Officer of its advertising agency, melty Partner Solutions. He was previously director of Oxygem Media.
Bertrand Humblot joins the happy team as Senior VP Advertising
Bertrand humblot becomes Senior VP Advertising ofhappn. As part of his new missions, he will be in charge of the strategy and the overall development of advertising revenue. Bertrand Humblot previously held the position of Sales Director France at Rocket Fuel.
Qobuz is looking for its Product Manager (M / F)
Xandrie aims to become a specialist in culture and digital entertainment in France and internationally.
Our Qobuz.com service offers an unlimited music download and streaming service with the particularity of being one of the only ones in the world to offer it in CD quality (16 bits / 44.1 kHz) and Hi-Res (up to 24 bits / 192 kHz). Our resolutely audiophile positioning and our strong growth will allow you to work on innovative issues of performance, high availability, rich interface, social networks and this on our many systems: media platform, e-commerce shopping site and subscription, music news magazine, complete ecosystem of mobile and desktop players, API for integration into connected terminals.
Passionate about new technologies and new uses of music, you take responsibility for a technical application center (web, mobile, applications, IS, etc.). You work with all the business teams to define the product orientation of this division and drive its roadmap. Your responsibilities are:
Carry out and formalize the product, ergonomic and functional design of the application pole, with all the business teams: production of storyboards, user journeys, writing of functional and technical specifications. You work within the technical team and will ensure the consistency of the proposed solutions.
Understand our customers’ expectations, translate them into use cases, product definition and stories, in a prioritized backlog.
Cultivate a strong knowledge of the ecosystems on which this Qobuz product is distributed, and of their associated uses.
Be the product & technical referent for certain features of the Qobuz product, transversal to the entire application ecosystem (eg: search engine, payment, playlists, etc.)
Ensure coordination and follow-up between the different actors of the project. Control project commitments (scope, costs, deadlines, quality), lead internal and or external development teams.
Conduct the testing and approval phases: receive deliverables, centralize faults and follow up on corrections, organize Go Live
You interact with our partners (various hardware manufacturers or third-party services).