[INSIDERS] The 6 Tech Info You Shouldn’t Miss
- Amazon launches Spark, its new tool to discover products inspired by Instagram.
- The second edition of OneRagtime’s “Startup Hunt” is taking place this summer.
- Philippe Dewost leaves the Caisse des Dépots
- Social media influence the shopping of 80% of Generation Z.
- The French are fond of home delivery and relay points.
- The nominations: Caroline Briant, Stéphane Hauser…
Amazon presented this Tuesday, July 18 Spark, its new functionality to discover new products. Heavily inspired by Instagram, the Spark feature allows its users, the “Enthusiasts”, to share photos of their favorite products.
At the bottom right of each photo, a basket icon will indicate how many products shown in the photo are available for purchase on the marketplace. Connected in real time to Amazon’s stock, Spark will only identify in the photos the products that are actually available, to avoid any frustration.
All of Spark’s features are only available to Prime subscribers. Other Amazon users will be able to scroll through the images, but will not be able to comment on or share them themselves. For now, the app is only available in the United States. It is accessible via the Amazon mobile application, the desktop version is not yet available.
Read also: Why and how Amazon can and will disrupt physical retail
OneRagtime, the investment fund launched by Stéphanie Hospital and Jean-Marie Messier, announces the launch of the second edition of the “Startup Hunt”. Like last year, the platform will tour European capitals (Lisbon, Stockholm, Amsterdam, Berlin, London, Tel Aviv, Munich, Barcelona, Tallinn, Dublin and Paris) to meet start-ups.
The latter register via Instagram. Pitch sessions will then be organized in the different cities. At the end of the round, Paris will host the final of this competition. “Our Startup Hunt allows us to meet entrepreneurs and start-ups who fit perfectly into OneRagtime’s investment thesis: early-stage projects led by a talented team with a resolutely technological and international DNA “, explains Stéphanie Hospital, co-founder of OneRagtime.
The OneRagtime teams may meet, in their hunt for the next nugget, BeachTech start-ups as the Xange fund humorously calls them in its latest mapping. Accommodation, photo-sharing applications, or even petsitting, these companies offer a set of products and services that make life easier for vacationers.
Read also: the 2016 edition of the “Startup Hunt” step by step
We learned of Philippe Dewost’s departure from Caisse des Dépôts at the beginning of September. Until now, he held the post of Deputy Director of the Mission “Investments for the Future Program” where he led the digital economy sector (initial envelope of 4.25 billion‘euros).
Philippe Dewost started his professional career at France Telecom as co-founder of Wanadoo in 1995. He held managerial roles in several startups (Ukibi, Realeyes3D) before joining ImSense in 2009, a Cambridge start-up specializing in image processing, acquired by Apple in 2010 and whose eye-Fidelity technology is now used 1/2 billion times every day.
The former pilot of the French Tech report in 2013 will join a CAC40 Group at the beginning of September, the name of which has not yet been revealed.
More than half (57%) of consumers say social media has an influence on their purchasing decisions, according to a study Yes Lifecycle Marketing, taken over by Marketing Dive. This proportion reaches 80% among Generation Z, born in the 1990s.
In terms of platform, it is Facebook which obtains the palm of the social network which has the most influence (with 44%), in particular with the Millennials, born in the years 1980. Finally, the generation Z plebiscite Snapchat with 21% to make a purchasing decision.
Nearly 460 million packages were shipped to France in 2016, according to data from Fevad. How were these packages received by their recipients? At home or in relay points, for 85% of Internet users, in stores (36%) or in lockers (11%), according to a graph produced by Statista, based on data from the Federation of French e-traders.
Caroline Briant appointed strategic planner at J. Walter Thompson
Caroline Briant arrives at J. Walter Thompson as a strategic planner. She previously held the position of Business & Brand Strategist at Fred & Farid.
Stéphane Hauser leaves IAB France
Stephane Hauser announces his departure fromIAB France. He had held the position of General Delegate since April 2013.