[INSIDERS] The 6 Tech Info You Shouldn’t Miss
- At SXSW, children judged the start-up pitch
- Gustave & Rosalie is positioned on three new universes: children, home and weekend outings
- Weezevent opens office in Manchester
- Mobile: which purchasing habits for which targets?
- Fnac Darty chooses Publicis Conseil to improve its customer experience
- The nominations: Sophie Rivière, Marc Tucker, Cyril Chapuy, Renaud Grand-Clément…
- The workshop: lThe benefits of a 100% automated customer journey,e March 30 at 11 a.m., with Emarsys and Brico Privé.
This year at the festival South by Southwest (SXSW) in Austin which runs from March 13 to 19, the start-up pitches were special. Indeed, the judges were children! This workshop was created by Mike Millard. Talking about his ideas to his daughter Audrey, judge during the pitches, he realized that the young audience was very impatient and that it was difficult to convince them and capture their attention. So he imagined the workshop Pitch a kid.
All the children present were no more than 13 years old. Three entrepreneurs walked in front of them and pitched their ideas, ranging from a fitness app to an archive site. Uncompromising, the children did not hesitate to ask disturbing questions such as “why would we need this tool?»While obviously waiting for answers to meet their expectations. Each assigned a score to the entrepreneurs. For the latter, the experience was destabilizing.
The Dijon online ticketing start-up Weezevent opens an office in the UK, in Manchester. Founded in 2008 by Pierre-Henri Deballon and Sébastien T tab, Weezevent already has offices in Dijon, Paris and Montreal.
The online ticketing solution raised funds in January 2012 to the tune of one million euros from A Plus Finance. In January 2015, vente-privee invested in the start-up. With this capital acquisition, the e-commerce site wanted to position itself in the entertainment sector. The investment by Jacques-Antoine Granjon’s company allows Weezevent to imagine a faster internationalization by playing on the basis of vente-privee in the world (23 million members in Europe and 2,100 employees in 8 European countries) .
The media group for young people in their thirties and urbanites G&R Media Group develops on three new verticals. After the outings, approached from the perspective of the couple, the media explores the universe of children, with its weekly newsletter Hector, that of the house, via the brand Hygge, and finally the universe of the weekend with its newsletter Out Of Office. “We asked our readers to find out what new themes we could support them on. (…) More than 65% told us that they wanted content dedicated to life at home and to little weekends», Declares Antoine Constantin, co-founder of G&R Groupe Media.
Created in 2012, the media group boasts a community of 150,000 subscribers to its newsletters. His clients include companies such as Hermès, ASOS and even SNCF. Last October, the company raised 500,000 euros, from Kima Ventures, Iron Capital, and business angels.
For millennials, being able to shop online is one of the main benefits of owning a smartphone, according to data from Skilled in its infographics “10 essential tips to improve your mobile business strategy“. The platform that references digital agencies details in particular the consumption habits on mobile, according to the profile of its target.
Communication agency Publicis Conseil now accompanying Fnac Darty in order to improve the customer experience of both brands. The first step is to create a new platform for the two brands and then to set up communication campaigns.
Sophie Rivière joins Lagardère Publicité as sales director of the TV division
Lagardère Advertising appointed Sophie Riviere as sales director of the TV division. She previously held the position of Deputy TV / VOL Director at Publicis Media.
Marc Tucker becomes the new president of the HSBC bank
HSBC announces the upcoming arrival of Marc Tucker as president. He succeeds Douglas Flint. Marc Tucker was previously CEO of Asian insurer Aia.
Cyril Chapuy appointed Deputy Managing Director of L’Oréal Luxe, in charge of international brands
Cyril Chapuy becomes deputy general manager of L’Oreal Luxe, in charge of international brands. He joined the L’Oréal group in July 2010. He was president of L’Oréal Paris after having been president of Maybelline in New York.
Renaud Grand-Clément promoted to CEO 20 Minutes delegate
20 minutes announces the promotion of Renaud Grand-Clement as deputy managing director while retaining his previous functions. He was previously Deputy Managing Director in charge of revenue for 20 Minutes since 2010.
The benefits of a 100% automated customer journey
March 30 at 11 a.m. with Emarsys and Brico Privé
During this webinar, discover the many advantages of a 100% automated customer journey through feedback from Brico Privé.
To know more.
Brand and Celebrities is looking for its Digital Acquisition Manager
BRAND AND CELEBRITIES has created the first platform dedicated to Celebrity Marketing, allowing brands and agencies to simplify their communication projects with celebrities and influencers: ambassadors, conferences, events, digital influence, product placement, etc. Founded in 2011, this startup is already the market leader in France (with 30 employees, 5,000 users, 3,200 celebrities listed and +5,000 projects) and aims to become European leader in the short term.
Under the responsibility of the Marketing and Communication Director, you will be in charge of SEO, SEA and Content Marketing levers, with the main objective of generating qualified leads:
Define and manage the strategy and action plans of natural referencing (SEO), paid referencing (SEA) and Content Marketing
Measure campaign performance to ensure positive ROI
Test and develop new SEM levers and new content formats
Lead a team of web editors in order to guarantee the editorial line and the quality of the content (blog articles, showcase site pages, studies, infographics …)
Collaborate with external service providers who can assist us in strategy and operations
Collaborate with the rest of the team to prioritize needs and ensure the distribution of content (social networks, emailing, nurturing …)