[INSIDERS] The 5 Tech Info You Shouldn’t Miss

by bold-lichterman

  • Leade.rs, in search of the next Mark Zuckerberg
  • Facebook launches Perspectives, the tool for accessing presidential candidates’ programs
  • 375 million users for Instagram private messaging
  • Personalized merchandising, a key differentiator for merchants
  • The nominations: Virginie Graziani, Pierre Braun, Pauline Garcia…

loic-le-meur-leaders-2017-1“Finding the next Mark Zuckerberg” is the ambition that Loïc Le Meur set for himself by launching the project Leade.rs, which combines the organization of inspiring conferences and a platform connecting event organizers and quality speakers. For its second visit to Paris, on April 11 and 12, Leade.rs took up residence at the Maison de la Mutualité.

The first morning saw a succession of prestigious guests on stage such as Phil Libin, co-founder of Evernote and Managing Director of General Catalyst, Alexandre ricard, CEO of Pernod Ricard (photo of one), or DJ Patil, former Chief Data Scientist for the Obama Administration. Among the topics discussed, artificial intelligence, augmented reality, the importance of ethics in the processing of data, etc.

We will particularly remember the intervention of Eugenia Kuyda, co-founder of Replika, a chatbot thought of as a real virtual best friend. Unlike purely commercial bots which facilitate online transactions, Replika is a conversation robot. He feeds on the exchanges he has with his “user” and adapts to his personality until he becomes his ideal best friend. “Always present, Replika doesn’t judge us, and he makes us a better person.“, Emphasizes the Russian entrepreneur based in San Francisco. At the question “Do you think that we can create a real emotional connection with a bots?She answers without hesitation in the affirmative. “By allowing us to understand and experience empathy, Replika makes us more understanding of others.», She concludes.

FacebookFacebook announces the launch of its new Perspectives tool. A few weeks before the first round of the French presidential election, the social network offers easier access to its users, to candidate programs.

Below each policy-related article, an image with a blue hand that puts a cardboard in an urn will appear, with a limit of 3 per day. The user is prompted to click on it to access Perspectives.

The module is updated by the candidates and their teams. The referenced proposals come from the “proposals” tab of the applicants page. Several categories are proposed and were created by the Center for Political Research of Sciences Po (CEVIPOF).

instagramLaunched 4 years ago, Direct, Instagram’s private messenger, now has 375 million users, 25% more than six months ago when the Facebook-owned social network launched its messages feature ephemeral.

At the end of December 2016, Instagram claimed 600 million active users, of which nearly 100 million are based in the United States. Bought by Facebook for a billion dollars five years ago, Instagram generated $ 1.48 billion in advertising revenue in 2016.

Read also: How many users are there on Instagram?

More than 8 out of 10 brand sites offer products from the homepage of their site, and 25% of them personalize the products offered there, according to the results of the Personalization barometer produced by Converteo and Target2sell. On the other hand, only 2% of brand sites studied for the purposes of the study use personalized sorting within their category pages.

Another observation is that 18% of sites personalize the recommendations of other products that appear on their product pages. In terms of recommendation personalization strategy, more than half (68%) of brands offer substitute products for the product consulted, 22% similar products, 14% complementary products, and 6% so-called “inspired” products. », Ie which have no relation to the product initially consulted but which are likely to interest the visitor.


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** Methodology: Study carried out from February 8 to 28, 2017. 60 brand websites belonging to 3 sectors (fashion, food, home products) were analyzed using a “mystery shopper” type approach.

virginie-grazianiVirginie Graziani becomes office manager Parisian of Apostrof

Virginie graziani is promoted to director of the Paris office ofApostrof. She previously held the position of recruitment and head hunting consultant at the firm.

pierre-braunPierre Braun appointed director of EFAP Bordeaux

TheEFAP Bordeaux announces the appointment of Pierre Braun as director. He was previously director of communication cabinet for the city of Lacanau.

pauline-garciaPauline Garcia integrates Conversational as Social Media Manager

Pauline Garcia arrives within the agency’s teams Conversational. She holds the position of Social Media Manager. Previously, she was Social Media Manager at Acti.

Afnic is looking for a JAVA Developer (M / F)

Within a human-sized organization, you will have the opportunity to contribute to the development and operation of an essential Internet infrastructure service.

Under the direction of the head of the Studies & Development department, you will contribute to the evolutions of our information system as well as the launch of new products. This contribution will mainly focus on Front End tools for our customers and stakeholders in order to promote new services and maintain the high level of performance of our information system.

Your main missions are as follows :

Perform technical analysis:

  • Needs analysis (according to expression of need and / or specifications) and communication for validation

  • Development of technical specifications

  • Participation in the evaluation of charges

Develop applications:

  • Research and evaluation of software solutions that can meet the needs expressed

  • Realization (development / integration / configuration of existing solutions)

Participate in carrying out the tests:

  • Unit and integration tests

  • User training and 3rd level assistance

  • Documentation (points of view of realization, use, exploitation

Perform corrective and evolutive maintenance:

  • Administration of reusable components (documentation, nomenclatures, etc.)

  • Monitoring of technological developments related to the work environment

Apply here.