[INSIDERS] Teads reaches 40 million unique visitors in France …
Teads has just taken a new step. The company specializing in online video advertising announces that it has crossed the threshold of 40 million unique visitors to France in France, based on figures from Médiamétrie for the month of February. She specifies that this corresponds to approximately 88% of the population of Internet users on fixed and mobile.
In France, Teads today claims more than 1,000 publisher sites using its solutions in France, including Le Monde, 20 Minutes, Ouest France and the M6 group. “Today in France, a videonaut spends 12 minutes per day watching 4 videos on average, while an Internet user spends 2 hours 11 hours consulting 46 pages on his computer.1 In this context, the outstream video advertising that is broadcast in articles is essential for improving the coverage of video campaigns in a premium media environment ”, states Hicham Berrada, managing director France of Teads, in a press release.
On the occasion of Roland-Garros, the second Grand Slam tournament of the season, the Parisians ofEmissive, a company specializing in the realization of immersive experiences, have developed the application “We Are Tennis Virtual Room”On behalf of BNP Paribas. Installed in the stadium’s RG Lab, on the site of the former FFT museum, the stand of the French banking group offers visitors the opportunity to test virtual reality.
Equipped with the HTC Vive headset and its two controllers, the viewer finds himself immersed in a large 3D stadium populated by funny and euphoric characters. And for good reason, for a few minutes, you put yourself in the shoes of a tennis fan who must ignite the arena around you. You have to cut tennis balls to match the color of each controller, forcing you to keep moving to create a choreography worthy of the best tennis fan!
Developed in just one month by Emissive under the leadership of Fabien Barati, CEO of the Parisian company, the application designed for BNP Paribas will not disappear after Roland-Garros. After the Parisian clay, she will tread the London turf of Queen’s (June 13-19).
The equity crowdfunding platform Anaxago claims 20 million euros collected on its platform in 2015, and aims to more than double for the current year. It wants to reach the 50 million euros invested in companies using its site to raise funds. For this, it will be able to rely in particular on its community of 60,000 registered members, including 4,500 active members.
In addition, the legislative framework has recently evolved. The Minister of the Economy Emmanuel Macron raised the ceiling for the amounts invested in capital in projects on crowdfunding sites from 1 million to 2.5 million euros. “4 years after our creation, we remain convinced today that one of the keys to the success of crowdfunding dedicated to companies lies in the selection and innovation of the projects offered to investors, but also in the support offered to companies funded, ”says Joachim Dupont, president and co-founder of Anaxago.
80% of Parisians are interested in the concept of carsharing, according to the Ubeeqo study published this Wednesday, May 25.
Carried out by OpinionWay, the study also shows that 41% of vehicle owners would be ready to give up their individual vehicle in favor of this new way of getting around.
Finally, more than half of respondents (51%) are ready to use carsharing for both long and short journeys.
READ also: Why France is far from being the champion of professional carsharing
Photo credit: Fotolia
Pôle emploi presented its infographic this Tuesday, May 24 The digital professions, what employment opportunities? It contains key data concerning digital employment, as well as a robot portrait of the digital employee. The three most sought-after jobs this year are Data Scientist, followed by Traffic Manager and Web and Mobile Product Manager.