[INSIDERS] Spotify translates your DNA into music in partnership with Ancestry.com

by bold-lichterman

#Collaboration: Spotify translates your DNA into music in partnership with Ancestry.com

If alliances between companies are common, this one is surprising. In fact, Ancestry.com and Spotify have decided to become partners by offering a joint service. After you send a sample of your DNA to Ancestry.com, Spotify will be able to offer you a playlist based on the results, hence your origins. And all this for the modest sum of 99 dollars.

INSIDERS Spotify translates your DNA into music in partnership with
Credit: Ancestry.com

How can we help people experience their culture and not just learn more? Music seemed like an obvious way to do it», Explains Vineet Mehra, executive vice president and chief marketing officer for Ancestry in an interview with Quartz. According to the latter, 10,000 people have already been seduced from the start of the operation.

#Back: Google to re-authorize cryptocurrency ads

AFP -Google announced on Tuesday that it will end the ban on advertisements for cryptocurrency exchanges, decided in March. The rule change will come in October and will affect the United States and Japan, the group said in its changelog.

Advertisers will need to be certified with Google, specifically for the country in which they will show their ads“, Said the company, specifying that the certification request could be made from the entry into force of the new rules.

The announcement only concerns regulated trading platforms, but not advertisements relating to cryptocurrency fundraising (ICOs) which will remain banned. Google thus goes back in part on a ban announced in mid-March and in force since June, which had also been decided by the networks Facebook and Twitter. By updating its rules, Google is following in Facebook’s footsteps, Mark Zuckerberg’s social network having announced at the end of June the reinstatement of the authorization of advertisements relating to cryptocurrency exchanges. Virtual currencies, the first and most famous of which is bitcoin, caused a lot of talk in 2017 as their values ​​exploded. The price of bitcoin had thus gone from around $ 1,000 to more than $ 19,500 in twelve months, ava

#ToListen: Hello PPC, the live and conversational podcast

Favorite of the editorial staff for the new meeting of Pierre-Philippe Cormeraie, aka PPC, Chief Digital Evangelist of the BPCE group and blogger / YouTuber. PPC is embarking on the podcast jungle, with an original format, since it is both live and conversational.

INSIDERS Spotify translates your DNA into music in partnership with

The principle ? Live audio broadcast on Twitter and Periscope. The content of the day is proposed the day before by the listeners and co-constructed, commented on, enriched, questioned, debated, every day by them during the live. So meet every morning of the week, at 7:35 am, on PPC Twitter!