[INSIDERS] smArtapps raises $ 1 million to reinvent museum visits …

by bold-lichterman

HERsmArtapps, a start-up that develops mobile applications for cultural sites and places, has just completed a funding round of $ 1 million with French and foreign investors as well as Bpifrance. Initiated at the end of 2015, the transaction was completed by a crowdfunding operation which raised 350,000 euros.

Founded in 2010, the Parisian start-up now boasts 250 applications developed in 5 countries and in 10 languages, including that of the Louvre Museum. With this new investment, smArtapps plans to improve its technological platform and expand internationally. With this in mind, the start-up wants to triple its turnover within 2 years.

Read also : smArtapps about to put the audio guide in the museum window?

After taking control of the game publisher Gameloft, Vivendi pushed the members of the board of directors towards the exit, after its hostile takeover bid for 95% of the shares of the company. Sébastien Bolloré (Bolloré group), Maxime Saada, Managing Director of Canal +, Stéphane Roussel, Managing Director of Vivendi, Francine Mayer, President of Canal + Régie, and Frédéric Crépin, General Secretary of Vivendi, therefore join the Board of Directors. The Guillemot brothers, the former shareholders of the company, had presented their resignation a little earlier.

Read also:

Vivendi-Gameloft: the ruthless takeover bid

After several months of struggle, Vivendi takes control of Gameloft

Olivier MathiotThe sentence of the day is signed Olivier Mathiot, CEO of PriceMinister. The boss of the French marketplace, bought by the Japanese group Rakuten in 2010, reacted to Brexit. Like many executives, he is uncertain about the future of his business in the UK.

What is certain is that Rakuten is present in the United Kingdom and that it is complicated …», He confided to Frenchweb. This statement adds to the long list of mixed reactions from European tech players to the historic decision of our neighbors across the Channel.

On the subject :

Brexit: French digital entrepreneurs and VCs facing leaving the EU

Brexit: French funds facing the exit of the United Kingdom

GlovoGlovo, an on-demand delivery service, is now available in Paris. Launched in 2015 in Spain and then in Italy, the mobile application allows its users to buy and have all possible and imaginable products delivered in less than an hour, such as a meal, a football shirt or even a smartphone.

On the application, the service offers several local shops to help the user order everything he needs. Glovo is available all day from 9 a.m. to 11 p.m. Good news for Parisians, they can be delivered anywhere, at home, in the office, on a café terrace or even on the banks of the Seine. Recall that on the delivery of any product in one hour, it was Amazon that made a sensational entry into Paris with its Amazon Prime Now offer. Deleasy also launched this year. In the meal segment, there are also many FoodTech players… UberEATS, Foodora and Deliveroo intend to hold on tight.

1605517646 29 INSIDERS smArtapps raises 1 million to reinvent museum visitsA quarter of UK university funding today comes from the European Union, according to a report of Digital Science published in early March.

The Brexit, voted on last Friday, will automatically have a consequence on the subsidies allocated to these establishments, according to the company which develops tools for university researchers. She estimates that UK universities could lose up to £ 1 billion in funding per year. In 2015, the European Union had granted them 967 million pounds of subsidy.

Photo credit: Fotolia, royalty-free stock images, vectors and videos

Design, ergonomics, means of payment offered: what really makes the difference for Internet users when buying a product? The society Ecorueil, specializing in promotional offers for Internet users, sought to understand how Internet users behave when browsing an e-commerce site. Below is a focus on the reasons for abandoning an online purchase.


Jaguar NetworkThe host and operator Jaguar Network has just announced three new appointments to support its sales, marketing and customer relations support teams. So, Pascal Zanette becomes sales director for the Rhône-Alpes region, Caroline Cazanave takes on the functions of external and internal communications officer, and Elsa Charraux is assigned the post of support director.

Big data & Predictive cross-channel: Bet on machine learning to boost your sales
July 05 at 11 a.m. with Emarsys

Mass marketing, anonymous and undifferentiated, is less and less relevant and effective.
The consequence: Retailers – e or phy – are investing more and more to implement coherent and efficient “drive to web to store” digital strategies, to capture more and more data, while knowing less and less how to use it .
Find out how Big Data, predictive marketing, and especially artificial intelligence, can allow you to engage your customers in a fully automated and personalized way.

Sign up! In addition to this, you need to know more about it.

Edgefest, festival of digital and creative communities
From June 30 to July 09 in Strasbourg

Organized by Alsace Digitale, this festival invites start-ups, inventors and the curious to discuss the latest technological advances in a friendly and summery atmosphere.

Designed as a journey through original meetings, Edgefest is a concentrate of energy around digital, artistic and creative.

Find out more.