[INSIDERS] Orange Digital Ventures sets its sights on 5G with BandwidthX …

by bold-lichterman

OrangeOrange Digital Ventures, the investment pole in digital start-ups set up by the French operator, has decided to invest in BandwidthX, a Wi-Fi connectivity marketplace for operators.

With this operation, Orange plans to rely on the virtual platform designed by BandwidthX to increase the coverage of its network. “This concept makes it possible to automatically link supply and demand with a view to occasionally sharing the capacity of the excess networks of Wi-Fi providers”, specifies Orange in its press release. BandwidthX could in particular help Orange in the preparatory work for 5G.

DropboxAutonomy at work and the provision of collaborative tools contribute to the well-being and creativity of employees. This is what emerges from the study on well-being at work carried out by Dropbox and Ipsos MORI. The results of this survey were presented on Thursday during a lunch-debate at Shaker, the start-up campus of Partech, in Paris. Conducted with 5,000 employees around the world, including 700 in France, this study aimed to study the way of working in French and international companies in the digital age.

Thus, 77% of collaborative and independent workers say they feel good at the office. 65% of them even perceive a feeling of creativity in their workplace. Conversely, only 25% of workers who are not autonomous and do not have the tools to work collaboratively feel they are creative at work. For the sample surveyed, the new corporate culture, brought about by the establishment of collaborative tools, facilitates external communication for 39% of them, improves internal communication for 32% of employees, and increase productivity for 30% of employees.

The Parisian start-up Admo.tv announces that it has raised $ 1 million from the Entrepreneur Venture fund. Developed by the company ClikOn, Admo.tv technology allows advertisers to optimize their advertising investments on television or radio thanks to an offline analytics solution. Today, the company manages the advertising campaigns of groups such as Allianz, Accor and Center Parcs. With this second fundraising, the start-up, which counts the Kerala Venture fund among its historical shareholders, has set itself ambitious objectives: to multiply its client portfolio by 5 in the next 18 months, and to consolidate its position on the markets French and European.

Hundreds of Parisian entrepreneurs flocked to the inauguration evening of the Made.com e-merchant, which has just opened an 840m2 boutique-showroom in Paris. Ning-Li, co-founder of the platform with Julien callede, is particularly proud of the “corridor”, a sort of long white connected cabinet on which it is possible to place an object equipped with a sensor (on the cross in the center), and to make it appear on the screen in a 3D image …


matrixThe majority of companies have not yet integrated digital into their business strategy. In fact, 38% of executives believe that digital does not threaten their company’s business model, and only 35% believe that their company has defined a clear digital transformation strategy, according to a recent report produced by the Chair dedicated to information systems at the Technical University of Munich.

Asked about the skills they believe are necessary to successfully complete their digital transformation, 88% of respondents say that it is necessary for the IT department to have knowledge of the company’s industry. 57% believe that sales executives should also have technical skills. Finally, while 73% of respondents believe that advanced data analysis skills are necessary, only 39% say they have them.

** Methodology: 81 executives working in companies around the world responded to the survey by the Chair dedicated to information systems at the Technical University of Munich. 65% of respondents have a managerial position.
Photo credit: Fotolia

84% of French city dwellers believe that collaborative consumption promotes social bonding, and 83% believe that it allows savings, according to the 4th Barometer on collaborative consumption of Iligo published on Tuesday, June 29. Another lesson learned from the study is that respondents are most interested in group purchasing offers for food products (68%), followed by empty-dressing and carpooling offers (56%).


** Methodology: study carried out from May 24 to 25, 2016, with 750 respondents aged 18 to 69, representative of the French urban population (age, sex, CSP).

air travelHavas Voyages has chosen Limber, a social content management platform to manage its visibility and presence on social networks. French start-up founded in 2015, Limber officially launched its technological solution on the market in May 2015. For its part, Havas Voyages aims to consolidate its position of expert in the business travel activity, to strengthen its presence on the leisure activity, and to gain visibility as an employer brand.

Frédéric Layer becomes Head of Southern Europe for TubeMogul

Frederic LayerTubeMogul, publisher of advertising campaign management software, has decided to appoint Frederic Layer as Director Southern Europe. In his new role, he will lead the development of the group’s activities, in particular with the opening of new offices in Spain and Italy. Previously, Frédéric Layer was Managing Director in charge of digital activities at the advertising agency IPG Mediabrands.

Jérémy Prats joins WiSEED as manager of participations monitoring

Jeremy PratsWiSEED, equity crowfunding platform, announces the arrival of Jeremy Prats in its ranks as manager for monitoring participations within the start-up division. As such, he will be responsible for intervening in pre-closing negotiations and monitoring the portfolio of investments. Before joining WiSEED, Jérémy Prats was an M&A analyst at Greenlight Partners.

Adetem launches the fourth edition of the Marketing Excellence Awards
The winners will be revealed on July 5, 2016

Marketing approaches of storytelling, big data, crowdfunding, co-creation, repositioning or launch of a product (or service) shaking up market codes, transformation or new distribution channel model, better customer experience, etc. The prices are open to all these innovations.

Find out more.