[INSIDERS] Foodora is going to take the main course in France …
Foodora, a player in home meal delivery, celebrated its one year anniversary this week. For this anniversary, the start-up first financed by the German Rocket Internet and then bought by Delivery Hero (its twin sister in Berlin which raised more than a billion dollars), had put the small dishes in the big ones, and a rooftop to spice up your evening.
It was on the terrace of the BETC agency in Paris (a very regular customer of the brand) that the company had invited its partners, but also its best deliverers, team leaders capable of “making three deliveries in one hour. “. Because just like the players in this hotly contested market, Foodora promises speed (in 30 minutes), the choice of meals and the choice of restaurants, but above all the irreproachable quality of its couriers. “Knowing how to say hello, smile, be always presentable … this can be learned and this quality is not always present in our competitors», Blows a pure-player cyclist present in ten countries.
Moreover, to distance the UberEATS, Deliveroo, Allo Resto, Resto-In or even Chronoresto, Foodora will focus its efforts on the customer experience in order “to be the best on the mobile”, she indicates. As for a probable concentration of the market and the disappearance of certain players after this intense battle, Foodora intends to remain in the arrival pool… Understand that in twelve and a few months in France, Foodora is still only ‘as an aperitif.
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Photo credit: Frenchweb.fr
BlackFin Capital Partners, investment fund founded by Paul mizrahi, has decided to launch a new venture capital fund. The latter will be dedicated to FinTech with a view to supporting start-ups in the sector across Europe. To contribute to the development of players in this booming market, the fund is targeting a reserve of 120 million euros, from a panel of European investors.
This new venture capital fund is intended to follow entrepreneurs at the forefront of FinTech, from the seed stage to the final stages of investment. Beyond the assistance provided in terms of expansion and market access, it will also provide legal and regulatory insight to support the position of start-ups under its wing. By the end of the year, 6 people will be in charge of this fund. Pending the definitive take-off of its subsidiary, BlackFin Capital Partners expects a first closing of the fund in the last quarter of 2016 before a final closing in the first quarter of 2017.
Among the investors who took part in this transaction, notably include Jean-Claude Boulet (Boulet & Boulet), Philippe Dokes (Companeo), Pierre Kosciusko-Morizet (Kernel Investissements), Thibault Viort (AccorHotels) and Olivier Mathiot (PriceMinister) .
The idea for this initiative came from Maxime Renault, Mario Matar and Hugo Rivière, the founding team of the community guide to artisanal bakeries which lists 30,000 in France. The guide encourages the three men to push their idea a little further. This is how Mon Banquet was born last February.
The start-up offers buffets made by artisans from three euros, delivered to your home, for all occasions. The service is accessible on the Internet and thus offers a digital opening to the world of craftsmanship. Initially launched in Paris, the offer also landed in Lyon recently. In a few months of existence, Mon Banquet already claims 30,000 guests in the two cities.
With this new investment, the start-up plans to recruit around ten additional people and to continue its geographic expansion in other French cities. My Banquet sees even further. If the artisans concerned by the service are only bakers for the moment, the company does not rule out expanding its circle to other trades in the sector.
Center Parcs Europe signed a 12 month contract with Metapeople, German subsidiary of the communication agency NetBooster. The partnership concerns the creation of a display campaign for Central Parcs Europe from December 2015 to February 2016.
Rolled out since this winter in Belgium and the Netherlands, the campaign has promoted 25 holiday parks. It also included Rich Media formats as well as Facebook ads. To set up this advertising strategy, Metapeople used Google Analytics Premium to build its promotional campaign with Center Parcs Europe. “Our display strategy, including Facebook ads, is based on defined key performance indicators and is fully relevant», Explained Claudia Bergholz, online media specialist for the Center Parcs Europe group in Brussels.
Almost half (44%) of French internet users pay attention above all to photos on a brand’s site, before texts (32%), or videos (5%), according to the latest Ooshot study carried out by Opinion Way, and published this Wednesday, June 22. Good quality photos on a site give them a good brand image, and 71% of them want to come back to the site. Finally, the study shows that on social networks, French internet users are more sensitive to content they consider relevant (24% of respondents) than to photos (11%).
** Methodology: study carried out on 1062 people representative of the French population, aged 18 and over. Interviews were conducted between June 1 and 2, 2016.
40% of marketers use a DMP to boost the analysis of their marketing data. More than 8 in 10 professionals would like to be able to better measure the impact of their investments, and 64% of them believe that data optimization is the basis of their marketing strategy, according to a recent study carried out by Radar Search on behalf ofOracle. What use do these professionals make of their DMP, and what advantage do they find in it? Elements of response with an excerpt from the infographic accompanying the publication of the study.
Actito, a marketing automation cloud platform, has decided to name Marco carducci as Business Relationship Manager. As part of his new functions, he will be responsible for supporting the development of new features on the platform. He will also put his experience at the service of the New Business team in charge of Actito’s consultations and tenders.
Previously, Marco Carducci worked for Consodata (now Acxiom), WDM (now Bisnode) or Centrale Directe. Since 2013, he was responsible for business development within Publicis ETO.
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Web After Work Paris
June 28 from 7 p.m.
Five innovative startups will pitch for 5 minutes to present their project to the Parisian tech community. At the end of each presentation, the public will be able to ask questions and then at the end of the evening we will vote for the best startup of the evening
Web After Work @ Paris are Parisian events bringing together the digital marketing community. On this occasion, over a drink, come and discuss with your peers, customers, current or future partners on business issues in a friendly atmosphere!
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