[INSIDERS] Cegid acquires Technomedia … – FrenchWeb.fr
Cegid Group, specializing in publishing management software, must announce the takeover of the Canadian company Technomedia, editor of talent management solutions for the company. The Lyon group chaired by Jean-Michel Aulas and led by Patrick Bertrand (pictured) Therefore continues its shopping, after having acquired the American JDS Solutions, the tax platform Altaven, and the e-commerce platform Magelia. This brings to four acquisitions in eight months. The announcement is scheduled for Wednesday, December 2 in Paris.
Watch the interview with Cegid de Frenchweb in 2014:
Are all alcohol advertisements banned on the Internet? Yes, if we only retain the broad outline of the Evin law of 1991, updated in 2009, and which actually leaves some opportunities for marketers. This is what the programmatic purchasing platform Tradelab and the ARPP (the professional regulatory body for advertising in France) wanted to show, using a rather original infographic.
“Thanks to the inventory selection capabilities offered by Real Time Bidding, and more broadly by programmatic, new opportunities have emerged to ensure compliance with national law, while increasing tenfold the scope of communication possibilities” , indicates Tradelab the programmatic media buying platform in which the Webedia group took a stake in September. To view the entire infographic.
Read also: 4 definitions to know when talking about programmatic
Le Spiil supports “the amendments Mediapart“
Le Spiil (Syndicate of the independent online information press) supports the amendments tabled by several parliamentarians, in the Senate and the National Assembly, which aim to align the VAT rate of the online press with that of the paper press . Le Spiil is indeed pleased that “these“ general interest ”amendments introduce an interpretative provision specifying the application of the 2.1% VAT rate to online press as from June 12, 2009, the date on which the press online has been recognized by the National Assembly and the Senate as being of the press, and therefore subject to the same rights and duties as the printed press ”.
A retroactivity which will therefore do the business of Medipart andEdwy Plenel, grieved by the Fisc to pay the differential on the two rates he had granted himself. The media is subject to a tax adjustment of 4.1 million euros. But parliamentarians, on the right and on the left, could well erase the slate …
A new medium for “Spontaneous Generation” travelers
A new medium dedicated to young people was born. Baptized “What are you doing?? ”, The site aims to be“ inspirational ”and targets the“ Spontaneous Generation ”, that is to say“ last minute ”travelers. For the brands concerned, it is a question of making them “communicate” with this generation identified in the 20-40 age group. The media, for example, provides contests for winning short weekends. “It is up to advertisers to promote a destination”, specifies the site founded by Amaia Carpy (in picture).
Cybercité acquires the company JK Référencement
Founded in 1999 and bringing together three companies, the CyberCité group announced the acquisition of the company JK Référencement based in Sophia-Antipolis. It is CyberCité, a traffic agency based in Lyon, which thus gets its hands on JK Référencement founded in 2010 in the Nice region. Founded by Julien Klaine and Elodie Canaguier, this digital agency specializing in SEO (SEO, SEA, webanalytics, training) claims a turnover of 800,000 euros, ten employees and a client portfolio of more than 70 regional and national companies (Continental Group, CCI Nice Côte d ‘Azur…) The CyberCité Group has 100 employees and intends to generate a turnover of 11 million euros for 2015.
“In addition to the opportunity to establish ourselves durably in the PACA region, we also appreciate the expertise of JK Référencement in the field of training on which we have hitherto been a little behind” specifies Jean-Francois Longy, CEO of CyberCité which he co-founded with Nicolas claraz (in picture).
Remi Tereszkiewicz appointed Vice President Sales of Home Entertainment for Warners Bros. France, Benelux and French-speaking Switzerland. Its mission will be to maximize all the opportunities linked to the digital transformation of the market. He was previously director at LED (Lagardère Entertainment Digital) since 2014. Graduated from Ecole Centrale de Marseille in 1991 and ESSEC in 1993, he started his career as Business Development Director at Eurosport from 1994 to 2000. Rémi Tereszkiewicz worked at PCaway as CEO from 2000 to 2002. He then joined Monaco Telecom as Sales Director Multimedia Division from 2003 to 2004. Subsequently, from 2009 to 2013, he was Deputy CEO of Vidéo Futur. Before being appointed head of LED, he worked at Netgem where he joined as Sale & Marketing Director from 2005 to 2013 and became Deputy Managing Director France from 2013 to 2014.
Objectif Libre named Philippe Riviere as Business Developer. He will be responsible for developing sales in Île-de-France. Before starting at Objectif Libre, he was from 1988 to 93 agency manager at JWP. Then from 1993 to 2003, Philippe Rivière was Manager Marseille and Lyon Agency at COMPAQ FRANCE. He then joined Dell as Public Sales Director from 2003 to 2013. He joined Cloudwatt as a decentralized account sales director in 2013, became VAI Partners, and left this company in 2015 as sales and marketing director. Philippe Rivière also founded RIVERFOCUS in 2015.
Boost your online sales by transforming your customer information into merchandising actions
December 10, 2015 at 11 a.m.
Brands capable of exploiting massive amounts of customer data in order to extract information to adapt their product offerings and their web content have a major advantage over their competitors.
In this workshop, learn how to leverage your customer data in a simple, fast and efficient way and execute real-time merchandising tactics based on the analysis of data collected through the web channel. These features will allow you to make informed decisions to strengthen customer engagement and loyalty, optimize your merchandising strategies and improve the performance of your online sales.
Don’t miss this workshop!
￼Appointment from January 13 to 16, 2016 to talk about Innovation and “Time”.
Next January, as part of their relationship and event program in favor of innovation, the Napoleons will once again bring together actors and promoters of Innovation in all forms of communications, with the aim of accelerating sharing. ideas that move the world forward.
Find all the information in the agenda
Reporting to the Marketing Services department, you build and implement PhotoBox’s integrated marketing strategy: responsible for the creation process, you deliver ambitious marketing campaigns targeting no less than 19 countries! As part of your mission, you will notably be required to supervise the progress of campaigns, ensure the compatibility of the brief with the challenges of stakeholders, manage a team of two TV Campaign Managers, etc.