[INSIDERS] But what is happening at NetBooster?
There is rififi in the air within the digital agency NetBooster. The shareholders announced an upcoming capital increase of the company, of 3.3 million euros (or 10% of the capital). This operation will result in the elimination of the preferential subscription rights of certain shareholders, specifies a communicated published this July 13.
However, Pure Invest, second shareholder of the agency which holds 17.3% of the capital, is opposed to this increase. Furthermore, the share listed on Alternext is at its lowest; it reached its historic low (2 euros). Pure Invest rejects this plan to dilute the shares, which, according to it, should not also receive the green light from the Autorité des Marchés.
Netbooster has been managed since 2013 by Tim Ringel (opposite). For the first three months of 2016, NetBooster presented positive results, with a gross margin of 8.9 million euros, up 6% compared to the same period 2014. The agency has 25 offices around the world .
The video streaming site has reportedly seen its workforce halved, since Vivendi’s takeover of the French Internet group, understands The echoes. After the sale of 80% of the shares (held by Orange) for 280 million euros in April 2015, more than 100 employees, out of 220, resigned following the takeover. These departures relate to offices in France and the United States. The one based in Palo Alto, in Silicon Valley, must also close, specifies the economic daily. The positions are mainly for developers. As to where the video service is going, no one seems to know internally …
Last year, 80% of streaming revenue was concentrated on three audio streaming platforms, according to figures revealed by the Snep (National Union of Phonographic Publishing) on the occasion of the publication of its economics of music production report. Thus, Deezer comes far ahead with 42.9% market share, ahead of Spotify (21.3%) and Napster (14.2%). For its part, Apple, which launched its streaming music service in June 2015, is far behind with only 3.3% market share. YouTube does little better (6.8%).
Marketers allocate 41% of their mobile budget to advertising and promotion devices (up 67% from 2015), and the remainder of their budget to developing new applications and maintaining their applications and mobile sites (+ 72% compared to 2015). This is what we learn from the first results of the Harris Interactive – HPE – Azetone study “The challenges of mobile marketing for businesses»Presented on June 21. Another lesson from the study, mobile marketing makes it possible to bring more personalization to the customer experience for more than three quarters of professionals (76%), and to increase the conversion rate (66% of respondents). Finally, mobile marketing professionals point the finger at the costs and delays in updating mobile applications (at 40%), coordination difficulties with the rest of the marketing teams (at 38%) and high development costs (at 38%) at 37%).
** Methodology: study carried out between May and June 2016, with 160 marketing professionals (104 advertisers, 40 agencies and sales offices, and 19 independent experts).
Photo credit: Fotolia
A third of companies say they have set up a specific customer experience for their customers Millenials, according to Global Consumer Executive Top of Mind Survey, produced by KPMG in partnership with the Consumer Goods Forum and published in early July. With their lower income levels, and low receptivity to traditional advertising, this category of clients is forcing executives to step out of their comfort zone. What do these young consumers really expect from consumer brands?
** 400 FMCG executives from 27 different countries (including France) were interviewed by KPMG and the Consumer Goods Forum between January and February 2016. A panel of 7,000 consumers was also interviewed, from 19 different countries (including France).
Wallix, publisher of cybersecurity solutions, has just appointed Philippe Guerber as Channel Manager for Western and Southern Europe. As part of his new functions, he will be responsible for the commercial animation of the WAP-Channel program. Previously, Philippe Guerber worked for Tibco Software, NetNames and Arrow Security Solutions.
7th edition of the Cannes Corporate Media & TV Awards
October 13, 2016 | Any film that has been produced, broadcast or uploaded no earlier than January 1, 2014 can be submitted until July 15, 2016.
The Cannes Corporate Media & TV Awards recognize each year the best Corporate films, documentaries and films intended for online use in the city of Cannes, one of the most important centers of the international film industry. It is the only Corporate Film Festival to take place in Cannes, the legendary city of feature films and commercials.
Find out more.