[INSIDERS] Alex Dauchez, from Publicis to a citizen start-up …

by bold-lichterman

netboosterThe announcement fell this Friday, September 2: the digital communication agency NetBooster finalized a capital increase through the issue of ordinary shares, through a private placement, for a total amount of 5.3 million euros, or 12.76% of the company’s share capital.

All the new shares issued have been subscribed by the fund Nobel, managed by the management company Weinberg Capital Partners. The Nobel fund joins the Board of Directors of NetBooster to replace Andreas von Habsburg, who has resigned from his post, according to a statement. NetBooster’s ambition with this operation is clear: to continue its international development through mergers and acquisitions.

Announced in July, this capital increase, which was accompanied by the elimination of preferential subscription rights for certain shareholders, was not unanimous among the agency’s shareholders. Pure Invest, which held 17.3% of the agency’s capital before the operation, declared in mid-July to be opposed to it.

axelle-lemaireAxelle Lemaire, Secretary of State for Digital and Innovation, will be in Berlin this Monday, September 5 as part of the major European consumer electronics fair IFA. On this occasion, Axelle Lemaire will deliver the opening speech of the show. In the German capital, it will focus on the integration of European innovation policies in the perspective of an internationally competitive model.

As part of his trip across the Rhine, numerous bilateral meetings are also on the program with his colleagues from the German government, such as Dorothee Bär, Parliamentary State Secretary at the Federal Ministry of Transport and Digital Infrastructure, and Gerd Billen, State Secretary for Consumer Protection in the Digital World.

Among the topics raised, the encryption of electronic communications, the financing of start-ups, the Partnership for an open government or the development of European digital platforms will be at the heart of the discussions. In Berlin, Axelle Lemaire will also meet French Tech start-ups and actors of the “French Tech Hub Berlin” project.

press-online-TVAThe Independent press union for online information (Spiil) shared his satisfaction in the face of the new aid to the press instituted by the decree of August 26, 2016. These relate to support for emergence and innovation in the press. Le Spiil also welcomes the change in the conception of the role of the State in relation to the support for pluralism that this aid to the press represents.

This reform provides for the creation of a stock exchange for emerging companies and aid from the Strategic Fund for the development of the press more favorable to small publishers. The decree also includes increased support for new media incubation programs and research and development programs. Despite these efforts, Spiil specifies that “there is still a long way to go to make aid less conservative“. At the same time, the French press is supported by Google, via its Digital Press Innovation Fund, which financed 29 projects in 2014 by granting 16.1 million euros to 25 media.

Internet.The US government budget allocated to the Internet of Things increased by 20% between 2014 and 2015, according to the results of a study carried out by Govind and relayed by objectsconnecte.com.

Of the $ 8.8 billion invested in these technologies last year, more than a quarter (28%) were for the purchase of software, 23% for endpoint security, and 17% for the purchase of sensors and systems. of collection itself. It should be noted that at the same time, expenses allocated to improving data storage (Cloud) have increased by nearly 50%.

Eptica, a software publisher specializing in the management of customer conversations, published the results of its latest study on August 31, French brands and the omnichannel customer experience. Among the 30 French e-merchants who have been scrutinized by the company, we find brands like Monoprix, Intermarché, Sarenza, or even Cdiscount, and Deezer.

We learn that French e-merchants offer an average of 5.8 different contact channels to their customers: e-mail and telephone come first (offered in 93% of cases), followed by Facebook (offered in 76% of cases ). It is also via the social network that the response rate observed is the best (83%). “Self-care” solutions (which allow customers to manage their account autonomously, editor’s note) allow customers to find a reliable answer (98%) to their questions in less than 2 minutes. The only downside is that they only have a response rate of 26%.


RATPThe RATP had bet on humor for his new risk behavior prevention campaign in public transport. But if it makes the buzz, it is not for the reasons hoped for… Broadcast on social networks since August 29, the campaign has aroused controversy among Internet users who consider it sexist. It features flight attendants and flight attendants who demonstrate safety instructions, in the same way as on a plane.

In the images, a dozen young women dressed in tight-fitting suits walk the corridors and trains of the Paris metro, waving to the camera and sending kisses. For their part, the men dressed in a line pilot’s suit, give safety instructions. This staging was criticized by Internet users who denounced the use of clichés between genres by RATP. Faced with this flood of criticism, the Autonomous Paris Transport Authority affirmed, on social networks, “to be sorry that this video seems sexist”.

Robin Rivaton becomes Managing Director of Paris Region Entreprises

Robin rivatonAs we announced in early July, Robin rivaton has just been appointed director general of the economic development agency Paris Region Companies. In this post, he succeeds Sabine Enjalbert. In his new role, he will work in close collaboration with Franck Margain, the president of the agency. Before joining Paris Region Entreprises, Robin Rivaton was the advisor in charge of economic attractiveness to Valérie Pécresse, president of the Ile-de-France region.

Alex Dauchez leaves Publicis to focus on his Civic Tech project

Axel DauchezAlex Dauchez has decided to give up his post as president of the French branch Publicis Worldwide to devote himself fully to the development of his start-up Make.org. It was created last November and claims to be a citizen lobbying platform at European level. The Civic Tech project roadmap will be unveiled later this month. Alex Dauchez has been at Publicis since 2014. Previously, he was at the head of Deezer between 2010 and 2014.

Tinneke Pradier and Guillaume Cavana join SoCloz

SoClozThe point of sale digitalization SaaS platform SoCloz strengthens its workforce. Tinneke Pradier joined the French start-up as director of operations. As such, she will be responsible for managing new projects and coordinating between the Product, Implementation and Support teams.

Otherwise, Guillaume Cavana is appointed technical director to optimize the organization of human resources and support project management. This reinforcement of the operational teams comes a few weeks after a funding round of 4 million euros from SoCloz, last June.

Ulule strengthens with the arrivals of Rébecca Menat and Nicolas Georget

Rebecca MenatThe crowdfunding site Ulule has just announced two new arrivals within its teams. Rebecca Menat accesses the position of content director. As part of her new duties, she will be responsible for the management and development of content produced by Ulule. In addition, Nicolas georget becomes administrative and financial director to manage the finances of the company.

Véronique Morael leaves her place to Laurent Douard within the Dentsu Aegis Network group

Veronique MoraelVeronique Morael has decided to step down as Managing Director of the consulting and media agency Carat France, belonging to the Dentsu Aegis Network group. She remains in the latter since she has just been appointed Chief Client & Commercial Officer of the Japanese group. In this context, she will lead in particular a new transversal department for the commercial animation of the agencies of the group. Within Carat France, she is replaced by Laurent Douard.