[INSIDERS] 5 Tech Info to Shine in Society

by bold-lichterman

We had mentioned in a precedent Insiders the future of Instant Articles, this Facebook format intended for publishers, guaranteeing them a fast loading while still keeping them in the environment of the social network – some even wondering if it was not abandoned, while ‘on the contrary, Facebook claimed to have projects to enrich the product, such as the possibility of taking out subscriptions.

But by introducing the possibility of a paywall on Instant Articles, Facebook is now bumping Apple head-on on the thorny issue of revenue sharing. According to the specialized site Recode, Apple would indeed like to take its usual in-app commission, around 30%, on subscriptions from these pages, while Facebook wants to donate all revenues to publishers, as Mark Zuckerberg indicated on this post in August.

Even if Facebook sends the reader back to the publisher to complete the transaction, Apple nevertheless considers that the purchase impulse comes from the app, and as such considers it to be in-app, in accordance with its terms and conditions.

The subject has been deadlocked for some time, Facebook has decided to immediately deploy an Android test version in the coming weeks, as announced in this communicated. According to sources at Facebook, Google for its part does not take any commission.

INSIDERS 5 Tech Info to Shine in Society
Credit: Facebook

The subject of commissions levied by Apple from publishers is not new : from 2009, when the launch of the iPad still aroused great hopes on the media side, the tithe levied by Apple sparked much debate.

On the Facebook side, the effort is focused on supporting publishers, especially since the wave of fake news and the debacle around the American election; the Facebook Journalism Project thus aims to help the emergence of a “healthy news ecosystem”.

In the United States, 55% of the smartphone market is Android, the remaining 45% for iOS. However, iPhone users have always been (okay, since 2007) more spendthrift than those of Android.

However, the Facebook offer is not endorsed by all publishers, often because they want to keep control of their paywall : among the notable absentees from the test period, we find The New-York Times and The Wall Street Journal.

Autoplay is everywhere: According to JW Player, 61% of video ads on Chrome start automatically, and on Safari, this number reaches 66%. To the point where now, browsers are taking the lead to avoid drifts: a Safari update blocks the autoplay with sound, and Chrome should allow next year to control the most instrusive formats: for example, Google will allow autoplay, if it is silent or if the user has approved the site.

Facebook has played a big role in the mass adoption of autoplay videos by publishers. They appeared in our Newsfeeds in September 2013. In April 2015, they represented 4 billion views. A few months later, in November of the same year, they reached 8 billion. These are the latest figures communicated by the platform on this subject. YouTube, Snapchat and Twitter also offer autoplay, a format widely used by the media.

Today, 1/3 of sites use it for more than 75% of their videos, according to MediaRadar. Sites like The Wall Street Journal or Refinery29 are fond of it. “This confirms that video generates revenue for all publishers, regardless of their size.», Details the CEO of MediaRadar, Todd Krizelman, at Digiday. The intelligence and intelligence firm, specializing in advertising and monetization, adds that these are the sites consumers who use the autoplay the most: 69% against 37% for those intended for companies.

INSIDERS 5 Tech Info to Shine in Society

Companies have therefore very quickly seized the autoplay, but Internet users are showing signs of weariness. This would also be the second reason (29%) why users would have downloaded an adblocker, behind viruses and malware (30%), according to PageFair’s Adblock 2017 report. An era “Post auto-play” that publishers should take into account: as JW Player says, “the intention [de regarder la vidéo] will be the buzzword 2018. The silent autoplay will last but the value will be in the intention. Click-to-play will be more and more efficient. Publishers are starting to understand this. ” A movement which will require them all the more relevance and requirement on their choice of content.

The rise (and fall) of autoplay video, in 5 charts

880 billion (yes, billion) dollars: this is the amount that the insatiable Masayoshi Son would like to invest in tech, within the next ten years.

In an interview with The Nikkei Asian Review, the boss of SoftBank declares that Vision Fund, endowed with almost 100 billion dollars, is “only a first step”. Other Vision 2, 3 and 4 funds will be set up every two or three years, which will invest in more than 1,000 companies over the next decade, primarily targeting unicorns.

1605360017 124 INSIDERS 5 Tech Info to Shine in Society

Masayoshi Son, Japan’s richest man, is known for his bold statements and beliefs about how artificial intelligence is going to turn the world upside down. A spokesperson for SoftBank confirmed the remarks, saying he was talking about his overall vision, not a specific plan.

For comparison, $ 127 billion was invested in venture capital around the world last year, according to a KPMG source.

In the meantime, the finalization of the deal confirming SoftBank’s 20% stake in Uber would be finalized next week. In any case, this is what Arianna Huffington, member of the board of the VTC platform, affirmed during the D.Live conference of the Wall Street Journal.

According to information identified by TechCrunch, and confirmed to them by Facebook, the social network is currently testing a feature called Sets in several countries. Sets allows you to bring together several statuses, photos, videos in a themed collection. A kind of board not completely new … since it is very reminiscent of Pinterest pin boards.

Facebook continues to draw inspiration from features that are working, to appropriate its uses, as he had already done – with success – for Instagram Stories openly inspired by Snapchat, or Facebook Watch, which aims to walk on YouTube platforms.

Facebook attacks Pinterest with ‘Sets’ of posts

Alexa continues its seduction operation with the digital giants. After Microsoft, Amazon This time is teaming up with Intel to offer a new development kit. Called “Intel Speech Enabling Developer Kit”, it allows developers to integrate Alexa voice control capabilities into connected objects for the home. To provide the best user experience, the kit is designed to cancel acoustic echo and reduce noise to optimize the speech recognition process. “The kit is based on a new architecture that delivers high quality distant voice even in the most acoustically demanding environments», Specifies Miles Kingston, head of the smart home division of Intel.

1605360018 124 INSIDERS 5 Tech Info to Shine in Society

A firm believer in Alexa’s success, Amazon is even working on a pair of “smart glasses”. The device, designed to look like a pair of classically designed glasses, will be equipped with Alexa. In September, the American marketplace announced that the new version of its Fire HD 10 tablet will also integrate its intelligent voice assistant.

For the time being, Amazon’s smart assistant has mainly stood out by being integrated into the Echo smart speaker, for which Jeff Bezos’ marketplace has strong ambitions in the connected home. According to Consumer Intelligence Research Partners, Amazon holds 76% of the American smart speaker market. According to the organization, Amazon has sold 15 million copies of its smart speaker since its launch in 2015. In the fourth quarter, Strategy Analytics estimates that 68% of connected speakers sold globally will use Alexa.