[INSIDERS] 5 Tech Info to Shine in Society
WeChat, China’s most popular messaging app, is currently developing its own augmented reality platform.
According to information from TechInAsia, which adds to his article some demo captures provided by the AI team at WeChat, the social network operated by Tencent is working on AR options entirely turned towards smartphone use : 80% of Chinese smartphone users use WeChat. Augmented reality would enrich the varied ecosystem of services available on the platform: shopping, transport, entertainment, payment, etc.
This framework, named QAR, will be open to third-party developers. No launch date has been communicated. Baidu, the search giant in China, has also developed its own AR environment.
The big names in tech are putting their weapons in the field of augmented reality for smartphones: Google unveiled ARCore, its AR development kit for Android this summer, while Apple unveiled its ARKit last June.
WeChat is used by 900 million people around the world. 200,000 developers are active on the platform.
Indian tech news site Factor Daily reports today that Amazon would open in Mumbai in India (and for the first time abroad) a Lab 126, in the tradition of that of San Francisco. It is in the secrecy of this research and development center that the e-commerce giant has designed its range of devices, like Kindle e-readers, Fire tablets, Echo connected speakers, Dash buttons… Mumbai also hosts Amazon’s Indian data centers.
The Californian Lab 126, founded in 2004, employs 3,000 people. His main subjects of work are currently artificial intelligence and machine learning, which Amazon wants to inject into all of its electronic products.
The Indian e-commerce market is estimated at $ 15 billion, and projections to 2020 bring it to around $ 45-50 billion – this represents only 5% of the total retail market, which gives an idea of the potential for growth for e-commerce in this market for the next few years.
India is a market that attracts covetousness, by its size and its potential for internet growth, which will be mainly driven by individuals who will use the network in the local languages of the country, such as Hindi – hence the importance for the tech giants, in the age of artificial intelligence and natural language processing, to establish themselves physically in these territories. Amazon had already launched Premium in July 2016, and yesterday we mentioned Google which is preparing to launch a dedicated payment method in India.
According to eMarketer, more than 22 million Americans will have canceled their subscription pay-TV cable / satellite by the end of the year, i.e. + 33% compared to last year.
This phenomenon that we call the cord-cutting is now well known in the United States. It designates those who abandon their expensive subscriptions to cable and satellite television packages, the historic TV reception mode, to fall back on Internet streaming offers, often more economical (but not always).
The TV advertising market is obviously suffering from the bleeding : The forecast has been revised downwards, and the 2017 market growth will be less than 1% compared to last year, to $ 71.65 billion. The 5-year projections are hardly more encouraging: eMarketer predicts that the TV advertising market will hardly rise above $ 74 billion in 2021.
In 2021, the number of cord-cutters Americans will reach 40 million. Likewise, individuals who have never taken out a cable TV subscription, cord-nevers, will number 32.5 million this year, then 41 million in 2021.
How is this tidal wave explained? The pure-players such as Hulu or YouTube now have a content offering capable of supporting comparison with traditional television. Operators of pay-TV themselves are accompanying the movement, launching their own streaming platform, such as Dish with Sling TV. Channels and networks are not left out, by developing their streaming subscription offer, such as HBO or ESPN, to which it is possible to subscribe in stand-alone.
Otherwise, the average daily time spent watching television (excluding digital) by an adult in the United States will drop by around 3% this year, to 3 hours 58 minutes, while the time spent watching internet videos (excluding social networks ) will be one hour 17 minutes, up 9%.
Facebook is testing right now a feature to temporarily mute friends, groups or pages who would suddenly start spamming your newsfeed of indigent publications. Instead of taking out the sulphate and silencing them forever, in the icy abyss of social oblivion – that is, removing them from your contacts – you can first use a gentler method. , by gagging them for a period of 24 hours, a week, or even 30 full days, in extreme cases. Like likes and shares, Facebook’s algorithm will also learn from this option to serve us a newsfeed closer to our tastes and interests. # AttentionEconomy #Purgatory
Among the announcements of its latest keynote, in addition to the inevitable iPhone X, Apple communicated on the update of its Safari explorer, in particular with cookie blocking technology.
And it appears that theIntelligent Tracking Prevention, deployed on desktop and mobile, will complicate life for advertisers and their advertisers. Safari 11 thus attacks cookies first-party, deposited and read by the site consulted by the Internet user: the browser automatically delete these cookies if the user has not been to the site in question for more than 30 days. It is therefore impossible to collect data on the browsing habits of Internet users over the long term, and to cross them, so that the ad follows you from site to site.
Six American advertising associations have sent an open letter to the Cupertino company., accusing it in particular of imposing its own standards and of “Degrade the user experience” – which is rather funny in the light of the success met by adblocks… – and of “Sabotage the internet business model” .
The American advertising industry associations that signed this letter are the American Association of Advertising Agencies (4A’s), the American Advertising Federation (AAF), the Association of National Advertisers (ANA), the Data & Marketing Association (DMA) , the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI).