[INSIDERS] 5 Tech Info to Shine in Society

by bold-lichterman

The former boss of Uber does not intend to abdicate. Forced to resign from his position as CEO at the end of June under pressure from most shareholders, Travis Kalanick however continues to maneuver to influence the operation of the Californian firm. Despite his ousting at the head of the company, the sulphurous founder of Uber still had a seat on the board of directors and retained the right to appoint two other members. Travis Kalanick did not deny himself to use it and thus place Ursula Burns, ex-CEO of Xerox, and John Thain, ex-CEO of Merrill Lynch, on the board of directors of Uber.

The operation sparked the wrath of the Benchmark Capital fund, which suspects the former Uber boss of working behind the scenes to keep control of the company. Uber’s new boss Dara Khosrowshahi also expressed his astonishment at this deliberate action by Travis Kalanick, whom he considers “Disappointing” and “Unusual”. “We are working to put in place high quality governance, to ensure that we are building a company that every employee and every shareholder is proud of”, Uber also reported.

1605365023 123 INSIDERS 5 Tech Info to Shine in Society

The situation should quickly settle as Benchmark Capital should take advantage of the board of directors of the company, which is being held this Tuesday, October 3, to adopt a project to modify the governance of Uber. The fund will thus attempt to limit the powers of Travis Kalanick as a shareholder and member of the board of directors. However, the change in the governance of the American company could meet with resistance from the two new members of the board appointed by the creator of Uber. Dara Khosrowshahi may not be at the end of her troubles …

Because Bitcoin is going well five minutes, today I invite you to talk the Ethereum protocol and the cryptic currency that goes with it, Ether. Thanks to New-York Times, you will be able to acculturate quickly, know the fundamentals of the ecosystem created by 23-year-old Russian-Canadian Vitalik Buterin (yes, 23 years old) and answer with the ease of great days to questions such as: Ethereum, kesako? What does it have to do with bitcoin? What differences? How is Ether created, purchased, and can it be used by businesses? All in a fluent and accessible language – if you do have some fluency in English.

1605365024 703 INSIDERS 5 Tech Info to Shine in Society

The specificity of the Ethereum protocol indeed lies in its ability to process complex financial transactions (smart contracts), in a decentralized manner, in the Ethereum blockchain – and thereby disintermediate trusted third parties.

The New-York Times thus refers to tests carried out by Samsung and Toyota, using Ethereum to track their products in complex supply chains involving many players. Likewise, JP Morgan Chase, whose boss is known not to carry bitcoin in his heart, has created his own version of Ethereum, Quorum, aimed at businesses.

To read here: Understanding Ethereum, Bitcoin’s Virtual Cousin

Prepare your best profile: Facebook is testing facial recognition as an alternative to two-factor authentication, among the means proposed to recover his account.

A social media researcher saw the screens appear, and made captures then communicated to the specialized site The Next Web. Techcrunch contacted Facebook, which confirmed the information.

Facebook reported that the functionality would be optional, and only available on devices through which the user has already logged in. If your account is blocked, and you cannot authenticate yourself with the code sent by SMS, facial recognition could get you out of this mess. The social network did not specify how it would go about it, but the captures seem to show that the comparisons would be made from the photos of profiles and the photos or videos where you are tagged.

This is not the first time that Facebook has ventured into the field of facial recognition, but the precise scope of use, intended to recover an account surely and quickly, should arouse less controversy: in 2016, three Americans took the social network to court over its recognition technology, which was used without the complainants’ consent.

We spoke to you on Friday about the advertising fraud suffered by The Financial Times and its advertisers, and more precisely the technique of domain spoofing. Digiday returns today with an article detailing the extent of the scourge, in four graphs. Advertising fraud was estimated at 7.4 billion dollars in 2016. It could reach 10.9 billion dollars in 2020 according to a study published by Forrester. A report conducted last year by the World Federation of Advertisers (WFA) goes even further, and estimates that this kind of practice could approach $ 50 billion by 2025.

As a reminder, advertising fraud covers all the techniques used to distort the statistics of views of an online advertisement, according to the definition given by the WFA. More precisely, this advertising fraud has at least one of the following three criteria: its traffic is generated by machines (such as bots for example), its visibility is zero or it is intentionally distorted.

This advertising fraud would affect all countries, according to figures revealed by Digiday. In France, 17% of advertising impressions in 2016 were falsified. Nevertheless, we are far behind the 80% of Japan or the 37% of distorted views of the United States. Video, which accounts for 45% of spending, represents 64% of advertising fraud. It is highest in India (34%) and the United States (27%). France comes in fourth place with just over 20% fraud.

1605365024 375 INSIDERS 5 Tech Info to Shine in Society
Percentage of advertising fraud by country

To read on Digiday : The global state of ad fraud in 4 charts

We told you last week about the entry into the Nasdaq of Roku, a Californian operator little known in France, which markets devices intended for video streaming, resistant to the giants Apple, Google and Amazon, possibly thanks to its affordable devices and its neutral and apolitical management, since aggregating several offers on the same platform. And the least we can say is that the Nasdaq has received Roku very well: Introduced at $ 14, Roku stock rose 90% in two days, trading at $ 26.54 as of close on Friday. The company’s capitalization now stands at $ 2.6 billion.

1605357019 729 CONFIDENTIEL Uber Navya Roku LinkedIn Harry Potter

The performance is such that TechCrunch wonders on the relevance of the introductory price : if the latter had been $ 22, the company would have raised an additional $ 125 million, while ensuring a comfortable + 20% to its first investors.

Roku posted revenue of $ 399 million in 2016, up 25% from the previous year, but is in deficit, recording a net loss of $ 43 million. The company, which has 15 million active users, is looking to shift its business model from selling connected devices to marketing services and advertising.

Roku nearly doubles since IPO, up another 13% on day two