ING + Google + Alchemy = INSIDERS

by bold-lichterman

  • ING plans to cut 7,000 jobs to invest in digital.
  • Google France is launching a marketing program to train 10,000 young people by the end of 2017.
  • Cellfish changes identity to become Alchemy.
  • Today’s figure: Big Data revenues will exceed $ 200 billion in 2020.
  • Image of the day: 20 start-ups reinventing fashion and beauty.
  • The nominations of the day: Insign, Box, Emakina …
  • The online workshop: 3 out of 4 visitors leave your site if their experience is not optimized. Want to change that?
    October 11 at 11 a.m., with Kameleoon.

Ralph HamersDutch bank ING will cut 7,000 jobs to generate 900 million euros in savings by 2021. Belgium and the Netherlands will be the countries most affected by this cut in the workforce with respectively 3,500 and 2,300 jobs cut on the 52,000 jobs in the bank run by Ralph Hamers. At the same time, ING is preparing to invest 800 million euros over the next 5 years to accelerate its digital transformation.

SEE AGAIN : Debrief of the week with Benoît Legrand, Managing Director of ING France

Nick leederAs part of its partnership with the Grande École du Numérique, Google France launches Digital Active, a new digital marketing training program for students and young people looking for work.

This learning will take place on a free platform that will offer training modules on web skills and digital marketing. With this program, Google France has set itself the goal of training 10,000 students and young people looking for work by the end of 2017.

Nicolas d'HueppeCellfish, publisher of mobile applications in the entertainment sector, has decided to change its name. From now on, the company answered in the name of Alchimie. This change of identity must accompany the new positioning of the publisher within the entertainment industry.

The start-up of Nicolas d’Hueppe is about to launch a multi-format technological platform. The latter is aimed at creators to help them in the distribution and monetization of their content. The platform will give them direct access to major Apple, Google or Amazon platforms to broadcast their audio and video content.

Read also: Cellfish buys TeVolution at the junkyard to become an Internet TV player

Big data and data analytics revenues are expected to grow from $ 130.1 billion in 2016 to more than $ 203 billion in 2020, up 56%, according to the latest estimates ofIDC.

This growth is mainly due to expected growth in the banking sector (13% market share in 2016), but also in industry (20% market share), and government services (8% market share). market), according to the study’s authors. Not surprisingly, more than half of the market’s revenue ($ 95 billion) will be generated in the United States.

Another lesson from the study is that software spending is also expected to increase over the period, to exceed $ 60 billion within 4 years. Hardware spending is expected to reach $ 29.9 billion in 2020.


In presentation published on October 3, the management consulting firm iVentures Consulting took an interest in “Fashion-Tech” start-ups as well as in “Beauty-Tech”. Immersive experiences, ultra-personalized products, or even the fight against counterfeits: who are the companies tackling these new challenges of the customer experience in fashion and beauty?


Insign agency strengthens with 3 new arrivals

Laurene WaleInsign employs the services of three client managers. Laure Barlet and Audrey Petit join the agency to ensure the coordination of large accounts, in particular Bouygues Construction and Renault Trucks. For his part, Laurene Wale (opposite) integrates Insign in order to manage the public relations budgets with April and the Army.

David Benjamin becomes Box EMEA Director

David BenjaminAmerican society Box, specialized in the cloud, has decided to engage the services of David Benjamin. Coming from British Telecom where he worked since 2007, the latter joins the company as Senior Vice President and General Manager of the EMEA region.

In his new role, he will be responsible for consolidating Box’s European operations. “We are at a pivotal moment in Europe», Concedes Aaron Levie, co-founder and CEO of Box. The American company wishes to continue its European expansion. After Amsterdam and Stockholm recently, Box plans to open an office in Munich soon.

Read also: Box disappoints the markets with its quarterly results

Nicolas Borgis becomes Managing Director of Emakina France

nicolas-borgisFormer director of operations within eYeka, Nicolas borgis joined Emakina, digital communication consulting agency, as Managing Director France. Nicolas Borgis will be under the management of Manuel Diaz, President of Emakina France.

A graduate of Télécom ParisTech and INSEAD, Nicolas Borgis began his career as a consultant at Netscape, before joining the Boston Consulting Group. He also worked at Orange, as Business Developer, as well as at Microsoft.

Christophe Blanchard appointed Sales and Marketing Director France of itelligence

intelligenceAfter several months spent supporting the leaders ofitelligence France in the definition of their commercial organization, Christophe blanchard is appointed Sales and Marketing Director France of the SAP partner.

After starting his career as a sales engineer, then as a sales manager for software publishers, Christophe Blanchard created his own company specializing in B2B lead generation, which he sold after a few years.

October 04 and 05, 2016

HUBFORUM, the essential conference for leaders in marketing and digital innovation!

For its new edition, HUBFORUM will be held on Tuesday October 4 and Wednesday October 5, 2016 at the Maison de la Mutualité on the theme “Hack your success!”

To know more.

[Atelier en ligne] 3 out of 4 visitors leave your site if their experience is not optimized. Want to change that?
October 11 at 11 a.m., with Kameleoon

Based on feedback from major French web players, this webinar explains how to analyze the behavior of your visitors and activate your data to deliver tailor-made experiences.

Sign up!

Insign is looking for its Mobile Project Manager (M / F)

Integrated into the project team and under the responsibility of your manager, you will:

  • Manage the planning, resources and profitability of the projects entrusted to you.

  • Manage the deployment of mobile applications and ensure the quality of deliverables in compliance with agency processes, to guarantee the final satisfaction of your Customers.

  • Organize, prepare and lead functional and graphic design workshops,

  • Define the editorial structure of the application and design the user experience,