Produced by the British illustrations site JessicaDraws.com, the infographic below provides, in figures, a panorama of the year 2012 for social networks.
Social networks are used by nearly 93% of marketers in the course of their work, while 43% of professionals spend at least 6 hours a week there. If 90% of Internet users Trust the recommendations of their friends on social networks, only 14% trust ads.
JessicaDraws then comes back to some key figures of social networks in 2012:
Each second, LinkedIn has a new member while every minute, 100,000 tweets are published, 1.7M statuses shared on Facebook or even 48 hours of videos uploaded on Youtube.
Finally, it should be noted for the anecdote that Facebook drains nearly 50% of British mobile traffic, that Facebook is virtually the 3rd country in the world in terms of population or that it would take 123 years to consult all the articles in the Wikipedia encyclopedia.