[Infographie] The key figures for mobile advertising on Facebook

by bold-lichterman

Social kenshoo, a marketer, published a infographics unveiling new data on mobile advertising on Facebook.

kenshoo headband
Based on an analysis of more than two million clicks on Facebook ads and conversions, this one reveals some interesting numbers:

  • Mobile advertising today represents 20% of all Facebook ad spending ($ 1 in 5).
  • The cost-per-click on mobile is $ 1.38 while it is only $ 0.81 on desktop.
  • On tablets, 97% of Facebook ad spend by advertisers is done through the iOS operating system.
  • Conversely, 71% of Facebook advertising spend on mobile by advertisers is via Android.

kenshoo infographic