Social kenshoo, a marketer, published a infographics unveiling new data on mobile advertising on Facebook.
Based on an analysis of more than two million clicks on Facebook ads and conversions, this one reveals some interesting numbers:
- Mobile advertising today represents 20% of all Facebook ad spending ($ 1 in 5).
- The cost-per-click on mobile is $ 1.38 while it is only $ 0.81 on desktop.
- On tablets, 97% of Facebook ad spend by advertisers is done through the iOS operating system.
- Conversely, 71% of Facebook advertising spend on mobile by advertisers is via Android.