[Infographie] The importance of mobile apps for brands

by bold-lichterman

Nuance Communications recently produced an infographic on the challenges that mobile applications represent for brands. Carried out by the agency InfoNewt and based on a study carried out by Nuance Communications, the infographic thus highlights the preferences of users in terms of mobile applications.

Infographie The importance of mobile apps for brands

Among the main information:

  • 70% of respondents have installed more than 10 applications on their smartphone.
  • Users spend an average of 10% more time on their applications than on the web.
  • 60% of respondents download 5 new applications per month.
  • 72% of users have a more positive outlook on a brand when the latter has developed a mobile application.
  • Among the most popular features of a mobile application, 45% of respondents mentioned the convenience while 40% referred to availability.
  • 81% of respondents use social networks and word of mouth to talk about a good app.
  • Downloading an application does not necessarily mean using that same application. Thus, while more than 50% of respondents have downloaded a banking service application, only 27% use it.

Infographie The importance of mobile apps for brands