[Infographie] Tablet users, a new El Dorado for e-merchants?

by bold-lichterman

The following infographic, produced by the Milo team using data from a report published by eMarketer, highlights the extent to which tablet users represent a golden target for e-merchants. Indeed, in the United States, tablet users would spend nearly 20% more per purchase than those who shop online from a PC.

Infographie Tablet users a new El Dorado for e merchants

The infographic also recalls that the pace of adoption of tablets in the United States should grow much faster than that of smartphones. Thus, in 2011, nearly 34M Americans had a tablet, a figure which should reach 55M in 2012 and nearly 90M in 2014.

Among the other key figures:

  • 58% of tablets are used at home, a good place to shop.
  • 52% of tablet users prefer to shop online on their tablet while 40% of them prefer to use their computer.
  • Tablet users spend an average of $ 123 when shopping online, compared to $ 80 for smartphone purchases and $ 102 for PC purchases.

Infographie Tablet users a new El Dorado for e merchants