[Infographie] Mobile, the new eldorado of online commerce

by bold-lichterman

Zanox, a performance-based advertising network in Europe, has just published an infographic featuring the main figures of its study on changes in m-commerce. Based on more than a thousand advertiser programs that are members of its network, this survey shows an increase of 313% in turnover generated by mobile phones, between the last quarter of 2011 and the fourth quarter of 2010.

Infographie Mobile the new eldorado of online commerce

The infographic also highlights the leverage that tablets provide for m-commerce. Indeed, according to the company, in December 2011, the iPad would have been at the origin of 50% of the total turnover generated by the mobile channel. Xanox also notes that on its network, the average revenue per transaction on iPad is 63% higher than the iPhone and twice as high as on Android devices.

Other teaching: the Nordic countries would rank at the top of m-commerce, with the highest share of overall turnover. Finally, with a 362% increase in mobile sales between 2010 and 2011, Zanox considers the distribution sector to be the locomotive of m-commerce in Europe.

Infographie Mobile the new eldorado of online commerce