[Infographie] M-commerce: consumer behavior in 2012

by bold-lichterman

Tapjoy, specialist in performance mobile advertising solutions, published a infographics on purchasing behavior via mobile.

This, resulting from a study carried out on a basis of 231M monthly users (including 6 million in France), reviews the main figures of m-commerce, commercial applications, or the impact of cyber-monday. on mobile shopping.

Infographie M commerce consumer behavior in 2012
We thus discover that purchases via the mobile internet are constantly increasing, in particular in the United States, where nearly 362% growth is expected over the next 3 years, going from 6.7M $ in 2012 to $ 31M in 2015.

During Cyber ​​Monday 2011 (bank holiday following Thanksgiving), 10.8% of Internet users (compared to 3.9% in 2010) consulted their mobile and went to merchant sites. 6.6% bought directly via mobile this day. In 2012, Cyber ​​Monday will take place on November 26.

The infographic also reveals some interesting numbers:

  • 45M smartphone users viewed merchant apps in June 2012.
  • The mobile users in question consult them on average 17 times a month.
  • 47% of smartphone users use at least one merchant application.
  • 54% of mobile users say they start their Christmas shopping before or on Black Friday (November 23). 23% of them plan to buy high tech products, 21% clothes, and 18% toys.

When we ask mobile users about the use they make of their mobile when shopping, 61% say they compare prices, 51% look for special offers or coupon codes, and 47% consult the opinions and recommendations of Internet users. .

Finally, Tapjoy has focused on its own customers, and announces that 54% of its consumers have made purchases via their mobile in the last 6 months. 63% of them say that their purchases can be influenced by free delivery, 43% by promotional offers, 42% by special offers, and finally only 9% by a video presentation of the product.

Infographie M commerce consumer behavior in 2012