The loading time of a web page can make the difference between a site’s success and failure. Long loading times can become a huge burden for some sites, and especially for e-commerce platforms. Based on this observation, the software publisher Smartbear published an infographic covering the main consequences of a slow website.
Among these: a drop in traffic, an increase in bounce rates, or a drop in sales (e-commerce). Here are the main figures to remember:
- 57% of respondents leave a site if it takes more than 3 seconds to load.
- The average load time of the top 2,000 e-commerce sites is 10 seconds. It’s 10% faster than in 2011, but still below Internet users’ expectations.
- 1 second of additional load time on a page would cause an 11% drop in page views and a 16% drop in customer satisfaction.
- 1 second less load time on an Amazon site page would save him $ 1.6 billion per year.
- The response time of the top 50 e-commerce sites is on average 4.83 seconds.
- Finally, in 2016, e-commerce could represent 9% of total product sales. E-commerce spending is expected to increase by 62% in 4 years.
Consumer demands are the same on mobile:
- 9% of e-commerce spending was made from a mobile device in the 2nd quarter of 2012.
- 60% of respondents would like mobile sites to load in less than 3 seconds.
- 74% of mobile users would leave a site if it is not fully loaded in 5 seconds.