The French Smart AdServer, specialist in online advertising, gives us in this infographic the three things to know this year about mobile advertising.
We thus learn that in 2012, the share of mobile traffic in the consultation of information or sports content was respectively multiplied by 3 and 4 to represent 32 and 40% of total traffic.
In France, mobile traffic increased 2.6 times in 2012. Like their Italian neighbors, French mobile users favor mobile applications over the mobile web, which is 3 times less used, unlike other countries mentioned in the infographic. If British mobile users do not display a preference, we note that in Poland and Germany, applications represent respectively only 11 and 14% of the mobile content viewed.
Smart AdServer finally reminds advertisers that in 2013 it is appropriate to target Apple and Samsung mobiles (60% of PdM) and the iOS and Android OS which equip 92% of smartphones worldwide.