Produced by the marketing agency Intela, the infographic below looks at m-commerce practices in the United States and the United Kingdom.
We learn that an American and a British respectively in 2013 have 44% and 40% more chances of making a purchase via mobile than in 2012. Mobile purchases are higher than $ 10 and £ 10 in respectively 56% and 50% of cases.
InfographicIntela We also provide data related to mobile advertising:
- 20% of Americans and 33% of Britons are more likely to respond to an advertisement on mobile than on any other medium.
- Only 10% respond to an ad on social networks from their mobile.
- In the United States, 1 in 3 emails is the trigger for a mobile purchase, compared to 1 in 4 in the United Kingdom.
- Less than 2% of mobile users respond to banner advertising on applications or the mobile internet.