The mobile advertising network InMobi publishes, on the occasion of World Mobile Congress, the conclusions of a study on the consumption of mobile media by 15,000 mobile users in the world and in France.
In this infographic specific to France, we learn that 57% of French mobile users surveyed have already bought via their mobile devices, mainly for intangible goods (applications, e-books, music, etc.). M-commerce is thus less developed in France than abroad, with 66% of mobile users worldwide purchasing via this medium.
InMobi A number of data specific to mobile advertising are also brought forward:
- 21% of respondents say that mobile advertising has already impacted a purchase decision (40% worldwide), against 57% for TV advertising.
- We also learn that, if 92% of mobile users have already noticed the ads on their smartphone, 57% are less comfortable with these mobile ads than with TV or online ads.
Find the infographic specific to global data here.