[Infographie] 33 figures to know about online marketing

by bold-lichterman

The agency Yoda London, a specialist in SEO and content marketing, published an infographic listing 33 figures to know about online marketing. Divided into six main categories – statistics, digital marketing, e-mail, SEO, social media and mobile – we learn in particular that:

  • 62% of companies outsource their content marketing activities;
  • “content marketing” and “social media content” will have grown by 15% in 2013;
  • 64% of the time spent on a smartphone is spent using an application;
  • the ROI (return on investment, editor’s note) of content marketing has increased by 300% over the past three years;
  • 6 in 10 companies plan to increase SEO spending (search engine optimization, optimization for search engines, editor’s note);
  • 61% of Internet users search for products on the Internet;
  • 131 billion searches are carried out each month on the internet;
  • 2.4 billion Internet users are on social networks;
  • mobile search increased 132% year on year;
  • mobile generates 13% of global internet traffic;
  • 48% of marketers plan to increase their spending on mobile marketing in 2013.


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