For several months Google has been increasing the changes and updates introduced to its algorithms: the rules of SEO have therefore evolved, and techniques that were effective a few years ago are now obsolete. Produced by ContentVerve.com, the infographic below offers an updated top 10 of the best tips to optimize the SEO of your content on search engines. Some key points to remember.
- First and foremost, think about optimizing your content for the reader: Google favors well-targeted and relevant content, and does not highlight empty texts that are too formatted for SEO.
- Use synonyms and grammatical variations of your keywords: Google and other search engines use Latent Semantic Indexing (LSI) so that the more implicit intentions of Internet users are reflected in their search results. We can therefore obtain good natural referencing without hammering the same keyword throughout the text, which makes it more pleasant to read.
- Keep in mind the long tail model: The traffic generated on a page by very generic “big” keywords is of lower quality than that brought by more specific words or expressions.
- Bet on social networks: In its SEO algorithms, Google takes into account the number of likes and shares obtained by the content. Hence the importance, once your text is written, to relay it on Facebook, Twitter and other social networks.