E-mails, newsletters, online shopping … ContactLab has just published for the third consecutive year a study on the French and their digital environment. More generally, the 2011 edition of the “European E-mail Marketing Consumer Report” identifies the evolution of Internet users’ habits and behaviors in France, Germany, Italy, Spain and the United Kingdom. Infographic The following provides a summary of the main results of the study.
Among the key figures concerning French Internet users:
- The number of emails received on average each day rose from 30 in 2010 to 39 in 2011, or 1.4 billion messages received in France over the course of a day, against 800M in 2010, out of 68M electronic messaging.
- 2011 saw a clear increase in the use of mobile devices to check emails. In France, 20% of users consult them from their smartphones, against only 12% in 2010.
- The French are the Europeans most inclined to subscribe to newsletters: 7.1 newsletters per Internet user in Europe, compared to 10 on average in France.
- On the other hand, only 9% of French users surveyed shared a newsletter via their social networks.
- French internet users are more likely to have made online purchases by clicking on a link contained in a newsletter. They are 49% in 2011, against 43% in 2010.
- 43% of French Internet users registered on group shopping sites have already acquired discount vouchers or coupons. A figure which is below the European average (48%). Among them, 10% have never used the coupons.
- Groupon remains the most popular group shopping site in the five countries studied.