In the United States, 24% of online sales are made via mobile

by bold-lichterman

The mobile market is growing. BI Intelligence – the research unit of the Business Insider site – puts into perspective in Slideshow the evolution of mobile consumption in the United States between 2013 and 2014, with mobile growth projections until 2018. The document studies 6 key sectors: m-commerce, advertising, application growth, type of platform, payment mobile and connected health.

Here are the main lessons from this slideshow:

  • M-commerce represents 24% of online sales volume in 2014
  • Mobile advertising expected to bring in $ 80 billion in 2018
  • 25 billion mobile applications were downloaded in 2014
  • There are twice as many devices connected under Android than under iOS in 2014
  • Daily use of health / fitness apps on iOS increased by 62% between December 2013 and June 2014

Click on the image to access the slideshow:

infographic - BI intelligence