[Impact Free Mobile] Orange does its accounts: – 201,000 subscribers in 6 weeks
Launched almost 6 weeks ago, the offer of free mobile has caused a real tidal wave in the world of French mobile telephony. Orange communicates today for the first time on the real impacts of the arrival of this new actor.
Thus, in the first 48 hours after January 10, 2012, the incumbent would have seen a peak in RIO requests to more than 150,000 in one day. And, from January 1 to February 15, Orange would have received more than 1M (1.038 million) of mobile terminations. A haemorrhage which will still have been offset by the arrival of 837,000 new subscribers over the same period. This figure is not surprising since this strong rate of acquisition was also observed at the same period in previous years. The operator thus acquired 770,000 and 811,000 new customers in the first 6 weeks of 2010 and 2011.
This year, this dynamic would be driven in particular by the range of Origami packages. Indeed, Sosh, Orange’s 100% web offer and competitor of Free Mobile, would have attracted only 40,000 new customers from January 1 to February 15, or barely 5% of new acquisitions.
In the end, since the arrival of Free, Orange would still have lost nearly 201,000 subscribers, or around 0.7% of its mobile fleet which had more than 27M subscribers in France as of December 31, 2011.
At the same time, while Orange regularly praises the quality of its customer service, 6,500 Sosh subscribers are currently victims of an overbilling bug. Indeed, thousands of customers have been billed for data outside the bundle for offers where it is supposed to be included, and restricted beyond fair use. Joined by the editorial staff, Orange specifies that “the technical problem had been resolved since yesterday and that the small part of customers whose invoice was already issued would quickly be reimbursed”.