The NBA on Thursday announced a multi-year partnership with Microsoft to lead to the creation of an artificial intelligence platform to offer fans of the North American basketball league an experience ” even more personalized ”. This agreement, which also includes the women’s (WNBA) and development (G-League) leagues, will take effect from the 2020-21 season.
” This partnership with Microsoft will help redefine the way our fans experience basketball and the NBA ”litigation boss Adam Silver said in a statement. ” Our goal is to create personalized content that will allow our fans – whether they are within the walls of an NBA enclosure or watching a game from any location in the world – to immerse themselves in all aspects. of the game and to engage personally with our teams and our players ”, he added.
” This new innovative direct platform will use artificial intelligence in particular to provide a multitude of content offers, more information and analysis than ever before ”, describes the NBA release. ” Together, we’ll bring fans and their favorite players closer together with new personalized experiences optimized in the Microsoft Azure cloud service ”Microsoft chief executive Satya Nadella said. The NBA season has been suspended until further notice since March 11 due to the coronavirus pandemic.